Brioni Announces Launch Of Fragrance

MILAN, Oct. 10, 2014 /PRNewswire/ -- Brioni, the most prestigious Italian menswear luxury couture house, presents its new fragrance inspired by the brand's uncompromising craftsmanship and artistic vision. Simply named Brioni, the fragrance is a stand-alone work of art capturing the brand's luxurious sensuality and masculine elegance.

Articulating the integrity, heritage and artistry of the Brioni brand in a fragrance, the scent's blueprint was based on the sensual elegance of Brioni's rich and exclusive fabrics and the luxurious experience of wearing a Brioni Su Misura suit. Just as when wearing a Brioni suit, the fragrance becomes a man's second skin. 

An object of desire and art, the fragrance expresses the brand heritage and masculine beauty.

"When a man wears a custom Brioni suit, he exudes a sexiness because he feels confident and protected," says Brendan Mullane, Creative Director. "We wanted to bottle that feeling with a sensual and elegant scent."

The Brioni eau de toilette is comprised of three rich complex accords.
Citrus Accord – Inspired by a lemony-lime sparkling beverage, the notes include Sicilian lemon cold pressed from Italy.
Boutonniere Accord – A man's boutonniere inspired the floral notes of magnolia, Italian iris, and violet.
Woody Accord – The richness of the fragrance is attributed to intense smoked woods blended with saffron, cistus leaves, oud, and black licorice.

Renowned designers Patrik Fredrikson and Ian Stallard fashioned a contemporary and substantial bottle with gravitas by hand molding and hand manipulating a cube to capture the movement of light and fabric in motion. The weighty and monumental Brioni Fragrance glass bottle is inspired by the Italian sculptures in Rome in an artisanal way and encases a soft gentle bubble to hold the precious fragrance. Art wrapped within art. The glass sculptural piece is juxtaposed against the solidity of a bronzed hand-brushed cap creating a unique and utterly recognizable masculine iconic work of art capturing Brioni's sensual, masculine beauty.

Available in an eau de toilette 2.5 fl. oz./75ml.

Available in the United States at Brioni boutiques, Bergdorf Goodman and select Neiman Marcus locations.

Available in the United Kingdom at Brioni boutiques and Selfridges

About Brioni
Founded in Rome in 1945, Brioni is recognized as the most prestigious Italian luxury menswear couture house − an authority on masculine elegance. Under the leadership of CEO Francesco Pesci and Creative Director Brendan Mullane, Brioni designs, develops and manufactures exclusive and highly-coveted Su Misura garments and sartorial ready-to-wear collections as well as leather goods (handbags, small leather goods and luggage), shoes and eyewear. Brioni products are distributed globally, encompassing Europe, Asia and America, where wholesale distribution in select specialty and department stores is complemented by a growing number of Brioni-owned boutiques.  Throughout its history Brioni has been, and remains today, a point of reference for the entertainment, institutional and business worlds in Italy and abroad, followed by a loyal clientele of Hollywood personalities, heads of state and business leaders. For gentlemen everywhere, Brioni is true beauty. The house of Brioni is part of Kering, a leading global Luxury and Sport & Lifestyle Group. For more information about Brioni, please visit www.brioni.com.

About Fredrikson Stallard
Patrik Fredrikson and Ian Stallard began their collaboration in 1995 and have since become internationally recognized as leading exponents of British avant-garde design. They are well known for their ability to translate their creativity into simple yet emotionally engaging furniture and product design. Their cutting edge, conceptually rigorous work has been regularly discussed and praised in the design press and is sought after by discerning collectors and furniture producers. Their work has been acquired twice by the Victoria and Albert Museum in London, the French National Art Collection, and shown at the Design Museum in London, MOMA and the Museum of Art and Design in New York. Their clients include some of the leading names in contemporary design. www.fredriksonstallard.com.

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SOURCE Brioni