Brisk® Launches Web Film Starring Ozzy Osbourne to Revitalize Clay Animation Campaign

PURCHASE, N.Y., Jan. 6, 2011 /PRNewswire/ -- Brisk Iced Tea is revitalizing its legacy of animating iconic celebrities through clay puppet animation by partnering with rock icon Ozzy Osbourne and a few other A-list stars. To refresh the campaign and launch an online contest challenging consumers to tell their own brisk stories, they've recruited the famed Prince of Darkness, who's known for his bold behavior.

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Brisk, a product of the Pepsi Lipton Tea Partnership, is working with Osbourne to present a tongue-in-cheek web film promoting the brand by telling viewers how to be normal -- from Ozzy's perspective, that is. The film opens with a clay puppet Ozzy offering instructions for normal living, including things like go on a cruise, decorate your cubicle and believe commercials. After breezing through a list, he snaps out of it with a swig of Brisk and is transformed back to the risk-taking rocker we all know and love.

"Ozzy is continuously reinventing himself," says Mary Barnard, Vice President and General Manager of the Pepsi Lipton Tea Partnership. "From rock star to reality TV presence to author and advice columnist, Ozzy is always creating and doing new things. People love him for that -- and that's what Brisk is celebrating in this web film."

The Ozzy web film is the second clay puppet animation film produced by Brisk this month. The first stars Mexican-American action hero Danny Trejo as his title character Machete Cortez from the 2010 film Machete. He rapidly recounts the film's events in an ultra-condensed, action-packed sequence with a lighthearted tone -- all after a swig of Brisk.

"People love to see a recognizable celebrity having some fun with their image, which is why our kick-off of the Brisk clay animation spots in the nineties worked in the first place," says Barnard. "This time around, we're bringing the brisk spirit into play by creating a more frenetic pace and packing as much into 30 seconds as possible. We're keeping it Brisk."

Both the Trejo and Osbourne films can be found on the Brisk Facebook page at www.facebook.com/brisk. Trejo's film is available now and Osbourne's launches on January 14, 2011.  Fans are encouraged to review the films and submit their own brisk stories in 140 characters or less. Two winners' stories will be animated and placed on the website.

For more information about Brisk Iced Tea, visit www.liptonbrisk.com.

B-roll and high-res images are available upon request.

About Brisk

Brisk® Iced Tea is a product of the Pepsi Lipton Tea Partnership, a joint venture between PepsiCo and Unilever. Brisk is available in Lemon, No-Cal Lemon, Strawberry Melon, Tea-Lemonade, Raspberry, Peach, Sweet Tea, Fruit Punch, Lemonade and Sugar-Free Lemonade.

About PepsiCo

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses -- Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade -- also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide.

About Unilever

Unilever works to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others. Each day, around the world, we serve over 2 billion consumers. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico), the portfolio includes brand icons such as Axe, Becel, Ben & Jerry's, Bertolli, Blue Band, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Omo, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America -- generating nearly $10 billion in sales in 2009. For more information, visit www.unileverusa.com, www.unilever.ca or www.unilevercaribbean.com.

SOURCE Brisk(R) Iced Tea