Brita® Announces Donation to Improve Access to Water and Help Everyone Drink Up

OAKLAND, Calif., July 23, 2014 /PRNewswire/ -- Seeking to help make great-tasting drinking water available everywhere, Brita has announced a three year agreement with the Partnership for a Healthier America's Drink Up initiative to donate hundreds of filtered water stations to schools, community centers and organizations that currently lack access to filtered drinking water.

Brita and the Partnership for a Healthier America (PHA) made the announcement yesterday as part of a White House event led by First Lady Michelle Obama. In addition to the product donation, Brita, an original Drink Up supporter, pledged to offer ongoing marketing and financial support to bolster PHA's efforts to encourage Americans to drink more water.

Brita became an official supporter of Drink Up at the program's launch last September, joining many water-focused companies and agencies in encouraging everyone to drink more water more often.  As a supporter, Brita committed to raising awareness and providing funds for the cause and will continue these efforts with the renewed agreement. 

"Brita's renewal of its support for Drink Up helps ensure that children and families across the country have healthier options in front of them every day," said PHA CEO Lawrence A. Soler. "In addition to adding the Drink Up logo to its packaging, Brita will donate 225 Brita Hydration Stations to schools, community centers and organizations that currently lack access. PHA will work with Brita to help determine where those units will be installed – aiming to choose locations that make water a healthy and easy choice for everyone." 

"Brita is extremely proud to stand once again with the First Lady and the Partnership for a Healthier America to promote this important effort to help Americans drink more water," said Ed Huber, general manager for Brita.

In addition to the donation of 225 hydration stations, Brita's support of Drink Up includes over the next three years:

• Monetary donation of $500,000 to support Drink Up's marketing efforts;
• Dedicated marketing and advertising efforts to encourage Americans to drink more water;
• Incorporating the Drink Up logo via Brita.com and digital advertising;
• Placing the Drink Up logo on packages containing Brita products.                           

About The Partnership for a Healthier America

The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation's youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama's Let's Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation's most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.

About Brita

Brita^® water-filtration products are marketed by The Clorox Company. The Clorox Company is a leading multinational manufacturer and marketer of consumer and professional products with approximately 8,400 employees and fiscal year 2013 revenues of $5.6 billion. Clorox markets some of the most trusted and recognized brand names, including its namesake bleach and cleaning products, Clorox Healthcare™, Green Works^® naturally derived products, Pine-Sol^® cleaners, Poett^® home care products, Fresh Step^® cat litter, Glad^® bags, wraps and containers, Kingsford^® charcoal, Hidden Valley^® and KC Masterpiece^® dressings and sauces, and Burt's Bees^® and gud^® natural personal care products. Nearly 90 percent of the company's brands hold the No. 1 or No. 2 market share positions in their categories. Clorox's commitment to corporate responsibility includes making a positive difference in its communities. In fiscal year 2013, The Clorox Company Foundation awarded $4.1 million in cash grants, and Clorox made product donations valued at nearly $10 million. For more information, visit TheCloroxCompany.com.

For more information, contact:
Rebecca Maas/Current
[email protected]; 415-262-5941

SOURCE Brita