Brite-Strike Tactical Illumination Announces Marketing Launch for Hunting and Sportsman Market

PLYMOUTH, Mass., Jan. 31, 2012 /PRNewswire/ -- Brite-Strike® Tactical Illumination Products, Inc. (PINK SHEETS: BSTK) announced today that they signed an agreement with the PR and marketing firm Media Direct BSTI President Glenn Bushee stated.   Media Direct is a media and marketing powerhouse in the hunting and outdoor sporting market and will be integral in helping transition our products from police and military to this key market.

"Many of the tactical lights and tactical lighting solutions that we have developed for police and military have tremendous usefulness for the hunting and outdoor markets." stated Bushee.  "Media Direct will make sure that our unique products get the attention of the key magazine writers along with coordinating product launches and media day at the SHOT Show. The media event attracted over 250 key writers from the gun, shooting and hunting industry and the hottest attraction was Brite-Strike. The PIISA™; Perimeter Infrared Intruder Security Alert was the hottest new item for our military.  Our new flexible crushproof 10 pack for our APALS™; All Purpose Adhesive Light Strips, was given the Innovation Award by Cygnus Media Group. The non IR version of the PIISA was developed for training by police and military but the hunters and sportsmen went crazy for the CAPSS™; Camp Alert Perimeter Security System Bushee said. "I guess everyone can appreciate an effective simple and low cost solution to staying safe in the field" Bushee added. "We just launched the EPLI™; Executive Precision Lighting Instrument prior to Christmas and with specialty cataloger Hammacher Schlemmer and have been blowing the forecast away, stated Bushee." " We were surprised how excited the hunting writers got about this light, he also said." "We expect significant new revenues from the hunting and outdoor market segment for 2012".

Brite-Strike designs and manufactures tactical lighting products for police, military and consumer markets.

Anyone wishing to find out more information on the Company or its products is invited to visit the Company's website at www.brite-strike.com.

About Brite-Strike Tactical Illumination Products, Inc. (BSTK.PK)

Brite-Strike Tactical Illumination Products, Inc. was developed by two police officers to create world-class tactical LED flashlights with features that police officers and citizens can use as a non-lethal means of defense. These lights utilize intense, white light, in a high, low or strobe setting, which can distract, and disorient attackers, while causing no harmful side-effects. Brite-Strike is committed to using the latest technology, world-class components, and highest design and manufacturing standards, so that consumers can rely on Brite-Strike products when they are needed. The company's Tactical Blue-Dot Series meets or exceeds military specs of armed forces around the globe and are deemed almost indestructible. For more information on the Brite-Strike product line, please visit: http://www.brite-strike.com. Law Enforcement and military personnel are eligible for discount pricing. Contact Customer Service at [email protected] or (508) 746-8701 for further details.

Forward-Looking Statements:

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events or future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluating such statements, prospective investors should review carefully various risks and uncertainties identified in this release and matters set in the company's SEC filings. These risks and uncertainties could cause the company's actual results to differ materially from those indicated in the forward-looking statements.

CONTACT: Brite-Strike® Tactical Illumination Products, Inc.: +1-508-746-8701

SOURCE Brite-Strike Tactical Illumination Products, Inc.