British e-Card Site,, Offers Special 4th of July Greeting

Jun 28, 2010, 15:12 ET from

LURGASHALL, England, June 28 /PRNewswire/ -- This 4th of July, Americans will celebrate the 243rd anniversary of their independence from Great Britain, and one e-card site is proving that there are no hard feelings. today introduced its latest e-card in celebration of the July 4th holiday, which features brilliant animation, charming detail, and even an adorable dog catching a fireworks display in front of the Statue of Liberty. In fact, e-cards commemorating the patriotic holiday are actually some of the most popular on the site. In fact, in July of 2009, the Independence Day e-card was sent by more people than any other in the collection.

So, why exactly is a British-based e-card site offering a special greeting for the 4th of July? According to the team it's simple: good taste knows no geography.

"Since our launch, we have been amazed at how interest has picked up overseas, and our fans in the U.S. have really been charmed by the unique style of the e-cards," said Mike Hughes-Chamberlain, Jacquie's nephew and co-founder of "While the 4th of July is not a typical card sending occasion (certainly not here in the UK) our members have shown that if you give them something creative and fun to send, that there isn't a bad time to send a fun greeting."

Just who is Jacquie Lawson?

Jacquie originally trained as an illustrator at St. Martin's School of Art, and has over twenty years' experience in many areas of drawing, painting and design, including architectural perspectives, book illustration, and cartoons.

She began working on e-cards, and introduced her first offering, in 2000 with "Christmas Cottage." By 2001, her greetings were so popular that she teamed with Hughes-Chamberlain to create to meet the growing demand. Today, a team works with Jacquie to bring her distinct style to her fans.

Over the years the collection has grown to its current total of 156 e-cards, each one showing a degree of artistry and attention to detail rarely seen in the medium of e-cards. Even the music is composed and arranged specially for each card, and there is a wide range of greetings for most occasions, featuring dogs, cats, teddy bears, flowers, and many other subjects.

How do they create these delightful e-cards?

A lot of the original artwork is still created using traditional methods such as watercolour and gouache, but the art then needs to be translated to an electronic format that will fit for e-cards. Paintings and drawings are scanned and touched up electronically, and then animation is added. Because of the attention to detail, a single e-card can take up to eight-weeks, from start to finish.  

"A lot of time is actually taken up with technicalities rather than 'pure' artwork," said Hughes-Chamberlain. "But the immense technical complexities of animation also have to be undertaken by people with an excellent artistic eye. There really is an amazing synergy of technology and traditional art in our work."

It is this unique combination that makes the greetings so appealing – they really are true art brought to the e-card medium.

You can view the Independence Day e-card and others at A membership is only $12 for a full year. This entitles members to send an unlimited number of e-cards throughout the year.