British Luxury Bed Brand Vispring Launches Exclusive Collection At Select Bloomingdale's Stores
AT OVER $46,000 "ST. JAMES" WILL BE MOST LUXURIOUS BED ON THE NEW YORK RETAILER'S FLOOR
NEW YORK, June 5, 2017 /PRNewswire/ -- Vispring Luxury Beds, the world-renowned manufacturer of handcrafted luxury beds, continues to grow its United States presence by partnering with Bloomingdale's to introduce four models. These beds will be sold exclusively in the following Bloomingdale's locations: 59th Street, Roosevelt Field and White Plains, N.Y.; Chestnut Hill, MA ; Medinah, Chicago and Short Hills, NJ. The collection's top model, the $46,000 St. James mattress, headboard and divan, will be celebrated with a launch event at the retailer's 59th Street flagship store in New York City on June 8th.
The St. James, available at select Bloomindale's, will be the highest priced mattress on the high-end department store's showroom floor. Handcrafted by English artisans, the mattress is made using some of the world's finest materials and craftmanship, such as three layers of hand-nested calico pocket springs, horsetail, Platinum Certified British fleece wool, organic cotton, cashmere, alpaca and Mulberry silk, and five rows of meticulously hand-sewn side-stitching. In addition to the mattresses, Vispring offers customizable divan and headboard sets with a variety of designs and fabrics perfect for classic or contemporary décor.
"Bloomingdale's is known for the superior way it caters to its customers' affluent lifestyles," said Magali Castillo, global marketing director of Vispring. "Every consumer category needs a Bentley, Rolex or Cartier to drive the standards of luxury, quality and craftsmanship. As we have seen in the sleep products industry, there is a growing market of consumers who want the finest materials, handiwork and exclusivity that comes with owning one of our sleep systems."
Through this partnership, shoppers will have exclusive access to The Vispring Luxury Bed Collection, which features four custom-designed beds: the St. James, Clarence, Windsor, and Whitehall. This collection of mattresses, customizable headboards and divans will be available at select Bloomingdale's retail locations across the country.
"This exclusive collection provides consumers the optimum sleep experience, achieving a level of quality, luxury and excellence that is beyond comparison," said Castillo.
Vispring believes that your bed is a catalyst for a wealth of enticing possibilities; a day that follows a night in a Vispring bed is full of potential and positive energy.
Founded in 1901 and now part of Madrid, Spain based The Flex Group, Vispring exports across the globe. Renowned as the first bed maker to produce an interior sprung mattress using a system of individually pocketed springs, it changed the way beds are made to this day. Vispring has never wavered from its original philosophy of using the best craftsmanship and quality materials to produce the finest beds in the world.
CONTACT:
Kristi Delahanty
Steinreich Communications
(212) 491-1600
[email protected]
SOURCE Vispring Luxury Beds
Share this article