Brkthru's Sixth-Annual One Day Sale Gives Agencies and Brands a Head Start on 2027 Media Planning

Now in its sixth year, the event turns months of client strategy work into signed 2027 media commitments in a single day, giving brand and agency buyers a head start before rates climb.

DETROIT, Sept. 3, 2026 /PRNewswire/ -- Brkthru, a media and marketing services company known for a performance-driven, client-first approach, today announced its sixth-annual One Day Sale, set for Thursday, September 24. On that day, brand and agency media buyers can lock in exclusive pricing on Q4 and 2027 digital media buys across 25+ platforms, ahead of anticipated rate increases heading into next year.

Despite the name, the One Day Sale isn't a 24-hour flash sale. It's the finish line. Months earlier, Brkthru teams sit down with buyers to map out strategy, budget and goals for the year ahead. What happens on September 24 is simple: those plans become signed proposals. Buyers call it signing day. Brkthru still calls it One Day Sale, mostly because it beats "the day the paperwork catches up to the work already done." This year marks the most ambitious One Day Sale in the company's nine-year history, with more of the team on the road and in client meetings than ever before.

What Partners Get

For agencies and partners, the day offers a chance to:

• Build out Q4 and 2027 strategy, budget, and media plans now, while there is still runway to plan well
• Lock down inventory early, including premium streaming placements, before availability tightens
• Guard against pricing increases before they hit
• Combine buying power across campaigns and clients for a stronger return
• Add new tactics and expand what is already working within current campaigns
• Get new business off the ground faster, backed by strategic guidance, pre-paid inventory, and rates that make a first campaign easier to get right

"One Day Sale was never about a race to the bottom on price," said Anthony McFarlane, Executive Vice President of Client Success at Brkthru. "It's about giving our partners a real head start, because nobody can tell you exactly what ad tech looks like twelve to eighteen months from now... we can't either. What we can guarantee, year after year, is the level of service and flexibility our partners get from us, no matter what's shifting underneath everyone else. It doesn't matter if you've worked with us for years or you're just getting to know us. We take the time to figure out what you actually need and build from there."

How It Works

The process is built to feel less like a sale and more like a partnership. Buyers work now with a Brkthru Client Success specialist to build out strategy and budget. From there, they receive a custom proposal, not a cookie-cutter rate card, covering full campaign specs, tactics, deliverables, and rates. Once terms are set, September 24 becomes signing day, with each insertion order backed by Brkthru's signature white-glove service.

Get Started

Current Brkthru clients can reach out to their Client Success representative today to get started. New buyers can connect through [email protected] or through the Brkthru social channels, and a Client Success specialist will follow up. From there, the team gets to work on strategy, budget, and a buying plan, so buyers are ready to sign on September 24.

About Brkthru:

Brkthru is a close-knit team of more than 125 marketing, media, and digital professionals who care deeply about clients, their business, and their campaigns. Brkthru serves as the digital media team for full-service advertising agencies, media agencies, and brands themselves, building and running successful digital campaigns for local, state, regional, and national brands across nearly every B2C and B2B industry. Learn more at brkthru.com.

Media Contact: [email protected] 

SOURCE Brkthru