BROADBANDTV SUPPORTS WORLD CANCER DAY WITH "WATCH AND GIVE" PROGRAM
03 Feb, 2011, 12:55 ET
By watching ad-supported videos related with World Cancer Day, viewers generate donations for Cancer Research
VANCOUVER, Feb. 3 /PRNewswire/ - BroadbandTV is proud to announce its support of the 2011 World Cancer Day on the 4th February through its non-profit video channel, VISO Give.
VISO Give is the first video channel dedicated to featuring video content from non-profits around the world. Support World Cancer Day by watching YouTube. Essentially, every time you watch a video on VISO Give, you are directly causing a donation to be made to that charity. To help, there will be additional donation links posted with each video.
In the lead-up to World Cancer Day, VISO Give will feature diverse and engaging video content from the organizations leading the way in the fight against cancer such as Livestrong, Coast to Coast Against Cancer and the Make-a-Wish Foundation.
To join in and support this worthy cause all you have to do is visit VISO Give (youtube.com/give) and watch our partners' videos.
"We've received tremendous global interest and support for the 'watch and give' program" said Shahrzad Rafati, Founder and CEO of BroadbandTV Corp., "We're excited to leverage this program for the benefit of World Cancer Day. We want to create exposure and generate donations for important causes such as Cancer.
BroadbandTV is a media and technology company that brings together content owners, network operators and advertisers to create economically sustainable Video over IP business models. BroadbandTV specializes in the aggregation, optimization, distribution and monetization of video content via Internet Protocol (IP) and Wireless Networks. The Company's clients include marquee companies such as the National Basketball Association (NBA) and Warner Bros.
About VISO Give
VISO Give operates "Watch and Give", the world's first Internet based on-demand video channel dedicated to featuring video content from non-profits around the world. Each time an ad-supported video is watched by a viewer, the cause represented by the video benefits. Aside from driving ad revenue share back to non-profits, Visitors to the channel will also be able to donate directly to any cause via the link posted next to each video asset. VISO Give is the ultimate tool to help non-profits grow as it helps drive increased exposure for the cause and helps drive donation revenues. VISO Give is part of the VISO brand of channels which reach more than 800M impressions per year.
About World Cancer Day
The World Health Organisation (WHO) estimates that 84 million people will die of cancer between 2005 and 2015 without intervention. Each year on 4th February, the WHO supports the International Union Against Cancer to promote ways to ease the global burden of cancer. Preventing cancer and raising quality of life for cancer patients are the recurring themes that drive the need for World Cancer Day.
For more information visit www.who.int
SOURCE BroadbandTV Corp.
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