GRAND RAPIDS, Mich., April 9, 2015 /PRNewswire/ -- Broadway Systems, an industry leading provider of advertising management software for cable and advanced television networks, today announced a partnership with Canoe to allow ad campaign management for Dynamic Ad Insertion (DAI) for video on demand (VOD).
With Broadway Systems' non-linear proposal and deal interface, Programming networks will have access to Canoe functionality, allowing planners to both send the campaign instructions and receive reporting required for Dynamic VOD advertising.
"We are thrilled to offer our clients the crucial opportunity to manage their dynamic advertising offerings through the Broadway Systems platform," said James Ackerman, Executive Chairman, Broadway Systems. "As viewer habits continue to change, practices like Dynamic VOD advertising provide a remarkable means of speaking directly to key demographics, enhancing the experience for viewers, and improving opportunities for networks and advertisers to reach their target audience. To be able to manage all advertising needs through a single, simple end-to-end system is invaluable and we are excited to partner with Canoe to make it possible."
"Advertising management complexity is increasing every day and VOD is a critical platform for programmers," said Joel Hassell, CEO, Canoe, "That is why we are thrilled to partner with Broadway Systems to integrate Canoe VOD into their solution."
Canoe is an advertising technology company dedicated to providing software and services to national television programming networks. The company is focused on delivering dynamically inserted advertising into national TV network programs available on cable operators' VOD platforms. Canoe was founded by Bright House Networks, Comcast, Cox, and Time Warner Cable, and has offices in Denver, CO, and New York City.
About Broadway Systems: Since 2002, Broadway Systems has collaborated with cable networks to engineer a contemporary and fully integrated programming, sales, traffic, stewardship, and billing software system. Today, Broadway Systems offers the only proven end-to-end platform created specifically for cable and advanced television networks, offering these networks a strategic alternative to existing vendors, one that is dedicated to their business and keeps pace with the changing needs of this dynamic industry. The Broadway Systems platform manages approximately $3 billion in advertising revenues for top 20 rated cable and IPTV networks including Scripps Networks, Tennis Channel, Fox News, BBC America, WWE Network and many others. Find out more at www.broadwaysystems.com.
SOURCE Broadway Systems