NEW YORK, Jan. 27, 2014 /PRNewswire/ -- Sports and Energy drinks continue to be one of the fastest growing soft drink categories in terms of volume and value, as consumers around the world are demanding functionality from their beverages (Euromonitor). The large disparity between sports and energy drinks in terms of volume and value (sports drinks dominate in volume terms, while energy drinks lead in value) is attributable to the high volume hydration function of sports drinks and high-value energy formulation of energy drinks.
Over the last decade, energy drinks have seen absolute volume growth of 4 billion liters and absolute value growth of over US$26 billion.
Monster Beverage Corp. (NASDAQ : MNST ) is a leader in the U.S. market for energy drinks and plans to leverage this success for international expansion. During the year ended 2012, MNST continued to expand the existing product lines and flavor's and further developed their markets. In particular, MNST continued to focus on developing and marketing beverages that fall within the category generally described as the "alternative" beverage category.
A free and comprehensive analyst research report on MNST which includes key features of the energy food market, industry background, operating history, value drivers of the business, capital structure, value of the company analyst recommendation and Price Target can be viewed in its entirety here: http://bit.ly/CFAReportMNST copy and paste to browser may be required
LiverWire Ergogenics, Inc. (OTCQB: LVVV) is a company to put on your radar. LVVV develops and markets consumable energy supplements primarily in the United States. It offers energy chew products through distributors, as well as directly to consumers through Internet. The company was founded in 2008 and is based in Anaheim, California.
LVVV continues to broaden the portfolio of brands. In particular, LVVV is introducing their first functional chew line which is able to tap into growing immune-health industry, Probiotics by LiveWire. LVVV has also been able to push into newer international markets and grow its revenue and profit base.
A free and comprehensive analyst research report on LVVV which includes Operating History, Value Drivers of the Business, analyst summary and Price Target can be viewed in its entirety here: http://bit.ly/CFAReportLVVV copy and paste to browser may be required
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