BrokersWeb Launches Enhanced Pay-Per-Click Targeting Platform for Auto Insurance Advertisers

MIAMI, July 13, 2011 /PRNewswire/ -- BrokersWeb, Inc. (http://www.brokersweb.com) the leading provider of pay-per-click (PPC) advertising for insurance and financial services has launched an enhanced targeting tool for auto insurance advertisers. This enhanced advertising platform allows clients to optimize their campaigns and increase exposure to car insurance shoppers that reside in particular zip codes and who fit a specified demographic profile, thereby deriving higher value, conversions and ROI.

Advertisers now have the option to engage and target consumers meeting their desired parameters. Moreover, BrokersWeb advertisers can now adjust their bids to improve the position of their search listings, and thereby increase the frequency in which consumers meeting a particular demographic profile click on their listing. Some of the target parameters currently added into the new BrokersWeb advertising platform include: zip code, insured status, homeownership status, incident history and age range.

BrokersWeb strives to create a win-win scenario for advertisers, publishers, and consumers. Advertisers are now able to market more efficiently to their preferred consumer segments, publishers will benefit from a more efficient marketplace for their ad inventory, and consumers are presented with more options to compare auto insurance companies that are best suited for their needs.

"Our commitment is to constantly innovate in order to better service our sophisticated clients," shared Todd Faucher, co-Founder and Executive Vice President at BrokersWeb.  "As we understand our client's goals and expectations, the new enhancements to our platform will allow us to drive more targeted consumers and better ROI."

About BrokersWeb Inc.

Founded in 2004, BrokersWeb is a leading premium pay-per-click (PPC) marketing network for over 150 top-rated insurance and mortgage advertisers. The company has grown into one of the leading ROI-driven, online marketing channels for PPC advertisers, delivering tens of thousands of ultra-targeted consumers to its clients on a daily basis. The company's websites and publisher partners reach millions of consumers every month. Recently, BrokersWeb was named the Fastest Growing South Florida Company by The South Florida Business Journal. For more information visit: www.brokersweb.com 

SOURCE BrokersWeb Inc.