Brookdale Marketplace Debuts as the "Hippest" Online Shopping For Seniors Offering Everything From Hearing-aid Batteries To ComfiHips® Hip Protectors

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Aug 27, 2013, 09:00 ET

BENSENVILLE, Ill., Aug. 27, 2013 /PRNewswire/ -- Brookdale Senior Living, the nation's largest owner and operator of long-term care communities throughout the United States, has launched their online Marketplace this month at www.BrookdaleMarketplace.com. The site features a wide variety of products from healthy gift ideas to the newest technology in hip protectors that could prolong the lives of their residents should they fall.

Brookdale Senior Living has been providing exceptional care and comfort to its residents since 1978. As a leading national provider of senior-related services, Brookdale operates over 550 senior living and retirement communities nationwide.

All products featured on the new Brookdale Marketplace have been chosen and evaluated by an internal product committee. This online shopping site represents another way of Brookdale's commitment to making senior living comfortable and the pinnacle of experiences.

The only featured hip protection product that Brookdale Marketplace recommends to their residents is ComfiHips®. (www.comfihips.com)

Under "product spotlight" on the site's opening page, there is a photograph of a senior playing tennis along with an advisory: Keep active and do what you love with ComfiHips® around the clock hip protection.

"ComfiHips^® is Brookdale's number one recommended hip protection product and is best for people with a high risk of falling, people taking medication that could impair their balance and vision, people with neurological challenges that could impair safe walking, osteoporosis sufferers, and any senior seeking security. The sleek design can be discreetly worn under clothes for maximum confidence and peace of mind" – Brookdale Marketplace website.

"We are proud that Brookdale Senior Living has chosen such a wonderful hip protector as ComfiHips® for their marketplace," said Iris Onrot, CEO of Worldwide Ortho. "This will help prevent devastating injuries from people falling."

According to the CDC, 1 out of 3 people over the age of 65 will fall each year. Approximately 25 percent of those people who fall and break their hip will die within the first year due to complications.

"ComfiHips® was designed to be the most comfortable, unobtrusive and effective hip protector on the market today," Onrot said. "Many other hip protectors are just a piece of foam that bottom out when you pinch your fingers together. With ComfiHips®, you cannot do that because our pads have an inner core that absorbs the force from the impact."

Each ComfiHips® pad weighs less than 25 potato chips, yet absorbs up to 87.2 percent of impact from a lateral fall. "This hip protector is helping to reduce the amount of fatalities from hip fractures," said Onrot. "ComfiHips® is also cutting Medicare and private insurance costs by reducing the time spent in rehabilitation facilities and hospitals."

Brookdale's Marketplace website has pictures showing both men's and women's styles of ComfiHips®. "People who wear ComfiHips® are choosing to prolong their quality of life by protecting themselves from a fall-related injury," said Onrot.

Media Contact: Abby Blake 561-750-9800 ext 229; [email protected]

SOURCE Worldwide Ortho LLC