Brooke Halenza Joins Martini Media as Head of Sales

SAN FRANCISCO, April 7 /PRNewswire/ -- Martini Media, the world's largest media network targeting the affluent, has announced that Brooke Halenza has joined the company as the Head of Global Sales.  Halenza joins the Martini team rife with sales experience, having worked for top media outlets including Time Inc., Conde Net, and The New Yorker.

"From my time in the industry, I knew that Martini Media had capitalized on an important space in the digital market, connecting brands with the highly engaged, affluent audience online," Halenza says. "I was sold on the company's value proposition, especially after their recent acquisition of Decision Maker Media, and am excited to lead and grow the sales team. I believe that Martini is incredibly well positioned to take advantage of the underlying trends in the market and define the space for the future."

Martini Media recently acquired Decision Maker Media, doubling the size of their network with over 1000 professional and lifestyle sites. Doing so allows them to reach the affluent audience for the entirety of the time they spend online.

"We're incredibly excited to have Brooke join the Martini team; based on her previous experience, we're certain that she will be incredibly successful," says Skip Brand, Martini Media CEO.  "Brooke's experience in both traditional media and new media puts her in an ideal position to convey Martini's ability to bring premium lifestyle and B2B advertisers the perfect brand audience and performance ad buy."

Halenza is a part of a larger wave of hiring – the team has been growing in order to accommodate the great influx of new business. "We felt we needed a strong leader to guide our sales team in the face of this immense growth," Brand says. "Brooke was the perfect person to fill this role."

Martini has seen continuous success since introducing their ground-breaking strategy of targeting the affluent via niche vertical sites specifically relating to their passions. Maker Media now allows them to target this incredibly influential demographic at work and at play.

Halenza joins Martini from San Francisco company VideoEgg, where she was the Pacific Northwest Account Manager. Prior to VideoEgg, Halenza was the Pacific Northwest Account Manager for People.com, an Account Manager for Style.com and Men.Style.com, and a Sales Associate for The New Yorker Magazine. Halenza consistently surpassed her quarterly goals and personal quotas, while forming solid relationships with advertisers and agencies alike.  She has a B.A. in English from Georgetown University.

About Martini Media Network (www.martinimedianetwork.com)

Martini Media Network connects premium advertisers with affluent consumers online - the 50M Americans with HHI $150K+. Martini's vertical media network has over 1100 invitation-only, brand-safe publisher websites focusing on B2B publications, along with the Lifestyles & Passions of the $150K+ HHI Audience, in Channels such as Sailing & Yachting, Travel, Wine, Philanthropy, Golf & Arts. In 2009, Martini provided over 100 premium brands with custom solutions to engage affluence online - from data & targeting solutions to 12M affluent emails, video, social & mobile. In 2010, Martini acquired Decision Maker Media (DMM).

Martini Life, Martini Media's owned and operated product, is a daily, online lifestyle newsletter targeting affluent enthusiasts in the Bay Area. Martini Media is based in San Francisco, CA

For more information, see www.martinimedianetwork.com, follow us on Twitter: http://twitter.com/martini_life

SOURCE Martini Media Network