Brookstone Collects, Matches Donations to Save The Children® in Wake of Japan Earthquake

MERRIMACK, N.H., March 11, 2011 /PRNewswire/ -- Starting today, Brookstone launches a matching donation program to aid imminent relief efforts in Japan after an earthquake and subsequent tsunami devastated the country. Donations will be collected for Save the Children at Brookstone.com as well as in its Brookstone Customer Care Center and in retail locations nationwide. Accepted in $1, $5 and $10 increments, the matching donation program runs through March 30, 2011.

"Our hearts go out to those affected by this unspeakable tragedy," said Ron Boire, CEO of Brookstone. "We are appealing to our customers to help us rally around this important cause and support Save the Children in its mission."

One hundred percent of contributions will be donated to Save the Children's current and future emergency relief efforts.  For more information, please visit www.savethechildren.org.

"Hour by hour, as the heartbreaking images from Japan reach the world, Save the Children is mobilizing to serve children and families who have survived one of the worst natural disasters in their country's modern history. We know how a crisis like this impacts children, and the extreme needs they and their families will face for weeks and months to come.  And we know what's expected of Save the Children--to work nonstop and at full speed to rush the aid and assistance that will make a profound difference in this time of unspeakable loss," said Charles MacCormack, president and CEO of Save the Children.

Save the Children responds to disasters around the world by focusing its resources on the unique needs of children who have been affected.  The global organization has worked in Japan since 1986 and has already initiated coordination plans with other agencies there to provide emergency support.

Donations will be accepted at Brookstone locations, by calling 1-800-926-7000 and via Brookstone.com through March 30, 2011.

About Save the Children

Save the Children is the leading independent organization creating lasting change in the lives of children in need in the United States and around the world. Recognized for its commitment to accountability, innovation and collaboration, its work takes it into the heart of communities, where it helps children and families help themselves. When disaster strikes around the world, Save the Children is there to save lives with food, medical care and education and remains to help communities rebuild through long-term recovery programs. As quickly and as effectively as Save the Children responds to tsunamis and civil conflict, it works to resolve the ongoing struggles children face every day — poverty, hunger, illiteracy and disease — and replaces them with hope for the future.  

About Brookstone

Brookstone, Inc., www.brookstone.com, is an innovative product development company and specialty retailer of unique gifts. Brookstone operates 310 stores nationwide and in Puerto Rico. Typically located in high-traffic regional shopping malls and airports, the stores feature unique and innovative consumer products. The Company also operates a Direct Marketing business that includes the Brookstone catalog and an e-commerce Web site at Brookstone.com. Find Brookstone on Facebook and Twitter.

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