Brother™ Changes Printing Landscape With Launch Of New Innovative Business Smart™ Series Inkjet All-in-One Printers

Game-Changer Boasts Ultimate Combination of New Landscape Print Technology, Ultra Fast Print Speeds, Low Cost Printing all in a Sleek and Compact Design

Aug 22, 2012, 08:00 ET from Brother International Corporation

BRIDGEWATER, N.J., Aug. 22, 2012 /PRNewswire/ -- Brother International Corporation, a leader in small business technology, today announced the launch of its new Business Smart™ Series color inkjet all-in-ones.

Up to now, those in the market for a color inkjet all-in-one typically had to choose between a number of desired key features.  Selecting a fast color inkjet all-in-one usually meant having to live with a larger, bulkier unit.  If a small product footprint was desired, consumers often had to forgo many features.  And in many cases, low printing costs seemed elusive as part of a total package. 

To provide everything most users wanted – all in one unit – Brother started from scratch with a blank sheet of paper rather than manufacturing just another generation of all-in-ones. From this initiative, Brother developed its Landscape Printing Technology that reoriented the way color inkjet printing is done.  This involved changing how a page is stored and printed from portrait to landscape, thereby reducing the machine footprint.  Engineers also developed a new engine and increased the size of the print head to help increase print speeds. Ink cartridges were also redesigned to take up less space even with super high page yields. 

This breakthrough resulted in a color inkjet all-in-one product line that virtually eliminates the feature trade offs customers faced in their selection process.  Now in a sleek and attractively designed product they can have:

  • Fastest in class^ print speeds
  • Smallest in class^ footprint
  • Low cost printing
  • Easy-to-use TouchScreen/TouchPanel display

These all-in-ones also feature wireless and mobile device printing capabilities#, and automatic two-sided (duplex) printing. Additionally, these machines have the ability to print up to 11"x17" documents – which amazingly is about the same size of the unit's footprint. 

"In today's business environment small business owners need technologies they can rely on coupled with a breadth of features to help their business run more smoothly and efficiently," said Marie Le, Brother Director of Marketing for color inkjet products.  "What was missing for these consumers was a machine that also fit in to their limited workspaces and budgets.  Our solution, the Business Smart™ series offers a striking design and intuitive swipe TouchScreen display controls to complement their other technologies such as laptops, tablets and smartphones.  This new inkjet series is a game-changer for the printing industry delivering the ultimate combination of form and function."

This introduction, anchored by the flagship model MFC-J4510DW, represents a breakthrough for small office/home office and businesses that want to help increase operational efficiencies and save costs. Businesses can now take advantage of these new models to print a variety of documents, spreadsheets and signage up to 11"x17".   Users can also leverage the mobile printing features to quickly and easily connect and print from mobile devices#.   The Business Smart series inkjets, like all other Brother products, offer free technical support for the life of the machine.

The Brother MFC-J4510DW, with an estimated street price of $199, will be available beginning October 2012 at office superstores and Best Buy; additional models in the series will be introduced later this year.  

For more information about the Brother™ Business Smart™ Series, please visit

New Business Smart™ Series Inkjet All-in-One
Estimated Street Price: $199*

  • Fastest in class^ print speeds**
    • Black (Fast Mode): up to 35ppm & Color (Fast Mode): up to 27ppm **
    • Black: up to 20ppm & Color: up to 18ppm (ISO/IEC 24734) **
  • Brother ™ Landscape Print Technology resulting in the smallest in class^ design – up to 35 percent smaller than competitive models
  • Low cost printing using super high yield ink cartridges that help save money and lower costs+
  • 3.7" Swipe TouchScreen Display plus TouchPanel
  • Mobile device compatibility with Google Cloud Print™, Brother™ iPrint&Scan, Wi-Fi Direct™ & Cortado Workplace#
  • Up to 11"x17" document printing via bypass tray
  • 2-year Limited Warranty and Toll-Free Technical Support for the Life of the Machine
  • Easy-to-setup wireless 802.11b/g/n and wired Ethernet networking
  • Up to 150-sheet paper tray1 with a convenient up to 20-page automatic document feeder for faxing, copying or scanning
  • Paper saving with automatic duplex (2-sided) printing0

About Brother
Brother International Corporation is one of the premier providers of products for the home, home office and office. The U.S. corporate office in Bridgewater, N. J., was established on April 21, 1954 and currently markets many industrial products, home appliances and business products manufactured by its parent company, Brother Industries, Ltd. of Nagoya, Japan.

These products include an award-winning line of Multi-Function Center® machines and printers. Brother also provides the number-one line of facsimile machines in the U.S. and is the leader in electronic labeling, with its full line of P-touch® Electronic Labeling Systems. For more information you can visit the website at

^ Based on competing in-class inkjet models with an estimated street price under $200.  Competitive data gathered from manufacturer websites and third party industry sources (as of July 2012).
*Estimated street prices may vary. 
**PPM speed is based in printing in FAST mode and excludes time to complete first page and will vary depending on a variety of factors.  ISO print speed based on ISO/IEC 24734.  For more information, see
+ Additional purchase required.
0 Borderless not available on duplex. Automatic duplex (2-sided) printing up to 8.5"x11"
# Requires connection to a wireless network. See for details, availability, and mobile device compatibility. The Brother™ iPrint&Scan free app download is not available in all countries.
1 Up to letter/A4 only.
2 Requires an internet connection and account with desired service. See for more details

All trademarks and registered trademarks referenced herein are the property of their respective companies. Cortado is a trademark of Cortado AG. EVERNOTE is a trademark of Evernote Corporation and used under a license. All specifications subject to change without notice.

Working with you for a better environment
At Brother, our green initiative is simple. We strive to take responsibility, act respectfully and try to make a positive difference to help build a society where sustainable development can be achieved. We call this approach Brother Earth.

SOURCE Brother International Corporation