Brother® Mobile Solutions Confirms it is Now 100% Partner-Driven With Full Authorization for its 'At your side' Channel Partner Program

Mobile & Label Printer Business Unit Continues Its Strategy to Help Partners Increase Productivity in the Field

Jun 04, 2010, 08:00 ET from Brother Mobile Solutions

BROOMFIELD, Colo., June 4 /PRNewswire/ -- In August of 2009, Brother Mobile Solutions launched its new "At your side" Channel Partner Program, which is designed to enable its channel partners to help mobile workforce customers become more productive when providing services in the field. Effective June 1, 2010, Brother Mobile Solutions is excited to announce they are 100% partner-driven, with the full implementation of its authorized partner structure.

"We spent a lot of time developing, launching and communicating our new channel program and are very gratified to see its acceptance in the channel," said David Crist, Vice President of Brother Mobile Solutions. "We have exceeded our initial partner recruiting goals and are now anxious for our partners to experience the benefits of a fully implemented restricted-access program."

The "At your side" Partner Program is exclusive for its qualified channel partners and offers substantial benefits including: access to unique and innovative mobile printing and industrial label printer products, high-velocity lead generation and channel marketing programs, free demo equipment for new sign-ups, partner sales force training and ongoing deal support, and the opportunity for partners to work with Brother to expand their business into new high-growth vertical markets.

Brother Mobile Solutions, through organic growth and acquisition, has built a strong mobile and label printer business that targets vertical markets such as field service, public safety, route accounting and insurance claims and sales. Just recently, they added desktop barcode and label printing solutions that target manufacturing & warehousing, post & parcel, healthcare, retail and food service. The role of the Brother Mobile Solutions' Channel Partner Program is to enable its channel partners to build their businesses and serve these vertical markets, providing meaningful, cost-effective solutions with quick ROI to customer organizations of all sizes.

"Brother Mobile Solutions clearly wants their partners to succeed. We have developed a comprehensive range of program features, expecting to be truly 'At your side' every step of the way," said Michael Krumm, Channel Program & Marketing Manager of Brother Mobile Solutions. "Access to the product portfolio is only the beginning of the business and relationship development story -- we are in it for the long-term. We think the partners that are now on our team should be rewarded for their solutions expertise, having strategic alignment with Brother, and having a 'roll up your sleeves' approach to working with end-user customers."

According to Krumm, "We could have held the program open longer and added more channel partners.  There certainly was demand for it.  However, early on, we made a conscious decision to limit the number of channel partners in our program.  We recognized that while most programs try to get as many partners as possible, we had a different mission: we only wanted the best, most focused and most experienced mobile solutions providers.  So we opted for quality rather than quantity.  Having fewer channel partners allows us to allocate our marketing resources more effectively, and provide extensive first-class support to every enrolled channel partner."

To learn more about the Brother Mobile Solutions "At your side" Channel Partner Program, please e-mail or call 1-800-543-6144.

About Brother Mobile Solutions

Brother Mobile Solutions, headquartered in Broomfield, CO., is an industry-leading provider of mobile printing and industrial labeling solutions, and a fast-growing member of the global Brother Group of companies. Brother Mobile Solutions' core competencies are in engineering, specialty manufacturing and customization, sales, marketing and technical support of mobile printing and industrial labeling solutions. Brother offers a full range of high-quality mobile printers and labelers to bolster productivity and efficiencies in the field or anywhere mobile printing solutions are needed. Among its offerings are the PocketJet® full-page mobile printer, MPrint™ small-format mobile printer, TD-4000 and TD-4100 along with PT-9700PC and PT-9800PCN desktop barcode and label printers. It has a long corporate history of success in delivering practical, yet innovative, answers to workforces everywhere. Brother Mobile Solutions also draws on the resources of the worldwide Brother Group of companies, headquartered in Nagoya, Japan, with U.S. headquarters in Bridgewater, NJ. From its humble beginnings in Japan over 100 years ago, the global Brother enterprise now encompasses more than 27,000 employees, sales offices in 39 countries, 19 manufacturing sites, and its own R&D operations. In the U.S., Brother is best known for its business machines -- printers, all-in-ones, fax machines and electronic labeling systems -- where it is the market leader in several of those product categories. For more information you can visit our website at

Contact: Marisa Abdoo, MS&L


SOURCE Brother Mobile Solutions