Brother P-touch® Launches Extreme Office Test Team to Showcase Real People Putting Labels to the Test

BRIDGEWATER, N.J., Oct. 25, 2011 /PRNewswire/ -- Brother International Corporation, a leader in small business technology, today announced the launch of the P-touch Extreme Office Ambassador Campaign, featuring real people putting labels to the test in everyday, extreme conditions. Each ambassador will test the durability of the labels in their "Extreme Office" environments over the course of the next six months, while reporting back on how well the labels have held up. The campaign is supported by ptouchtough.com, an informative site that profiles the Extreme Office Ambassadors and features a series of Extreme Test Zone videos showcasing the durability of the P-touch line of laminated labels.

"Home and office P-touch consumers want to know that their labels are going to stick and stay legible," said Linda Sanford, Director of Marketing for Brother Electronic Stationery Products. "We're launching the Extreme Office Campaign to demonstrate how the labels handle abnormally tough circumstances.  If they can take what the Extreme Office Ambassadors dish out, they will certainly hold up to most work or home environments."

The P-touch Extreme Office Test Team consists of a total of seven ambassadors whose jobs each involve working in extra-tough conditions, and who have incorporated P-touch labels into their work environment. Extreme Office Ambassadors include a marine biologist studying shark behavior, an expedition team venturing to the South Pole, a volunteer fire station and fire fighter, a cross-country road tripper, an explorer rowing solo across the North Atlantic Ocean, a solar astronomer and an adventurer attempting to cross the Danakil Desert on foot.

Each Extreme Office Ambassador will be profiled on ptouchtough.com, where they will provide regular updates on how the labels have held up in each extreme environment. The site will also house a series of Extreme Test Zone videos, hosted by "Pete", who takes viewers through several extreme test demonstrations. In each video the labels are able to withstand the extreme conditions they're put up against, looking no worse for the wear. The site also profiles mom and dad bloggers who put the labels through a series of rigorous tests, through a partnership with MomCentral.com. These busy parents will report back on how well the labels are able to hold up in a variety of at-home applications, such as in the kitchen, garage and child's playroom.

The P-touch line of labelers consists of a variety of models for use in industrial applications, office applications or home use. The Simply Professional Series is highlighted by the PT-2730 PC-connectable labeler, which is a desktop labeler perfect for the office. The PT-1290 is the most advanced labeler in the Simply Stylish Series, and is perfect for organization in and around the home and home office. Most P-touch models use P-touch TZe laminated labels, which come in a variety of sizes and colors and are durable enough for use both indoors and outside.

For more information on the Extreme Office Test Team and for information on P-touch machines and tapes, please visit www.ptouchtough.com.

About Brother

Brother International Corporation is one of the premier providers of products for the home, home office and office. The U.S. corporate office in Bridgewater, N. J., was established on April 21, 1954 and currently markets many industrial products, home appliances and business products manufactured by its parent company, Brother Industries, Ltd. of Nagoya, Japan.

These products include an award-winning line of Multi-Function Center® machines and printers. Brother also provides the number-one line of facsimile machines in the U.S. and is the leader in electronic labeling, with its full line of P-touch® Electronic Labeling Systems. For more information you can visit the website at www.brother.com.

Working with you for a better environment

At Brother, our green initiative is simple. We strive to take responsibility, act respectfully and try to make a positive difference to help build a society where sustainable development can be achieved. We call this approach Brother Earth.  www.brotherearth.com

SOURCE Brother International Corporation