Bruce K. Lee's The Disruptors Launches; Inspiring Media Property Showcases Entrepreneurs, Creators, and Risk-Takers Who Defy the Status Quo

Now available on Cheddar, The Disruptors spotlights bold entrepreneurs and creators, sharing raw insights and breakthrough moments shaping business, tech, and culture

CHICAGO and LAS VEGAS, June 3, 2025 /PRNewswire/ -- Bruce K. Lee, Founder and CEO of Keebeck Wealth Management, a multi-family office and independent wealth management firm that manages wealth from some of the world's most prestigious families, announces the launch of a bold new media and entertainment property, The Disruptors, now airing live on Cheddar. Featuring truly exciting and disruptive personalities across a variety of industries, this new media platform offers an exclusive glimpse into the mindsets, strategies, and obstacles of those changing the game and redefining success in real time.

"The Disruptors isn't just about business success or viral fame, it's about the real, unfiltered stories behind the journeys in business that manifest in a disruption and drive revenue," said Bruce K. Lee, Founder of The Disruptors. "As a wealth manager, I've spent my career advising everyone from self-made entrepreneurs to Fortune 500 executives. No two paths look the same, and the moments that define success are often overlooked. That's why I believe wealth management firms must evolve into pseudo lifestyle portals—offering money, access, and meaning—and why I launched The Disruptors to spotlight the real stories behind leadership and innovation."

The Disruptors premieres Tuesday, June 3rd at 8:30 pm ET on Cheddar, a leading news network reaching over 3 million homes and backed by a vibrant social media community of over 10 million followers. Designed for the next generation of business leaders and changemakers, Cheddar delivers high-impact distribution across top streaming and cable platforms.

"The Cheddar viewer embraces change-makers and how they shake up the status quo. The Disruptors will add to the Cheddar spirit of Money, Markets, and Mayhem in each episode. We look forward to having this show as part of our programming lineup," said Lauren Babbage, Vice President, Cheddar Media, Inc.

The Disruptors is also available on Spotify, Apple Podcasts, and streaming on FINTECH.TV and Biz TV. Select episodes will also air on FOX Business and Bloomberg, expanding the show's reach to influential financial audiences nationwide.

Keebeck Wealth Management's ecosystem offers unparalleled access to industry-changing conversations on The Disruptors, opening doors to exclusive insights, strategic partnerships, and cutting-edge investment opportunities across technology, media, hospitality, venture capital, family office, and other sectors. The show features candid conversations with influential figures actively reshaping today's industries, exploring how entrepreneurs and visionaries achieved their breakthroughs, the reasons behind their success, and what's next.

"I'm sitting down with change-makers from all walks of life to ask the questions that don't always get answered—the challenges they faced, the risks they took, and the moments of doubt that nearly made them quit," added Lee. "This isn't just about how they made it, but why they kept going. Whether in business, entertainment, or their personal lives, we're here to strip away the highlight reel and get to the real, human side of success."

Unlike conventional media properties, The Disruptors goes beyond polished success stories to explore authentic experiences, setbacks, and strategic pivots of its diverse guests. Notable figures featured include hospitality legend David Grutman (Groot Hospitality), restaurateur David Einhorn (Papi Steak), Executive Editorial Director of the Fortune CEO Initiative, Diane Brady, AI innovator Mitesh Agrawal (Positron), healthcare executive Sejal Shah (TotalMed), reality TV entrepreneurs Peter Weber, Dale Moss, and Tammy Kay Ly, renowned chef Josh Capon, and golf content creator Manolo.

About The Disruptors 
The Disruptors is a media platform for entrepreneurs, creators, and industry leaders who are redefining success across business, technology, and pop culture. Hosted by Bruce K. Lee, Founder and CEO of Keebeck Wealth Management, The Disruptors delivers unfiltered conversations that go beyond success stories to explore the risks, setbacks, and strategic breakthroughs that shape disruptors. A 30-minute show shot from The Disruptors Studio in Las Vegas and at other iconic locations worldwide, it dives into the minds of visionary entrepreneurs and change-makers. For more information on The Disruptors, check out LinkedIn or visit https://thedisruptors.com/.

SOURCE Keebeck Wealth Management; Keebeck Wealth Management