Bruegger's Launches America's Best Bagel Campaign

Facebook fans treated to free bagel and cream cheese.

Jun 08, 2010, 06:18 ET from Bruegger's

BURLINGTON, Vt., June 8 /PRNewswire/ -- What's better than a bagel and cream cheese? A free bagel and cream cheese. To satisfy those cravings, Bruegger's has launched the America's Best Bagel campaign, offering one of America's best-tasting bagels and cream cheese in return for two mouse clicks.

Facebook users can access a coupon for a free Bruegger's bagel and cream cheese by clicking on one of Bruegger's Facebook ads promoting the offer, or on the tab dedicated to the offer on Bruegger's Facebook page. Users need only to "like" Bruegger's first, and then click their way to the coupon download. The coupon is available one time each to all Facebook users, not just new fans.

For almost 30 years, Bruegger's has been satisfying the demanding tastes of American bagel connoisseurs. Bruegger's is the only national chain that kettle boils and bakes bagels fresh all day long on stone hearths in each of its bakeries. The authentic, New York-style bagels are made simply with just five basic ingredients and never contain preservatives or chemicals that can be found in Bruegger's competitors' bagels.

Brandishing the slogan, "Everything Else is Just Toast," Bruegger's launched the free Facebook offer to give everyone a taste of a truly authentic bagel.

"We pride ourselves on making the best bagels available," said Bruegger's Chief Executive Officer Jim Greco. "We're excited to use Facebook to create new fans of our time-tested, authentic bagels."

In 2009, the bagel maker sold 87 million bagels at nearly 300 bakeries in the U.S. Topping all those bagels was more than 2.5 million pounds of cream cheese. Bruegger's is also credited with creating the world's largest bagel on August 27, 2004. The oversized bagel weighed in at 868 pounds and required 1,100 pounds of dough, 900 gallons of water and a bake time of 10 hours.

About Bruegger's

Bruegger's Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the fast casual restaurant segment. In its 297 locations in 26 states, the District of Columbia and Toronto, Bruegger's is dedicated to serving a wide variety of freshly prepared breakfast and lunch options, made with high quality simple ingredients. Founded in 1983, the company is headquartered in Burlington, Vermont and supports its neighbors in every community it serves. For more information, please visit or become a fan on Facebook at

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SOURCE Bruegger's