BRUT Introduces Two New Antiperspirant/Deodorants And Reveals Updated Look

~ The Classic Men's Grooming Brand Invites Consumers to Try the New 'Essence of Man' in 2014

Feb 04, 2014, 11:11 ET from BRUT

NEW YORK, Feb. 4, 2014 /PRNewswire/ -- True to its heritage for over 40 years, BRUT® is proud to announce the launch of two new antiperspirant/deodorants, Blue Wave and Black Ice. In addition, the entire Brut product line of grooming products also received a new look for 2014.

The Blue Wave scent boasts spicy undertones blended with citrus/hesperidic top notes, while Black Ice features hints of amber mixed with aromatic top notes. Both clinically-proven, 24-hour anti-perspirant/deodorants are formulated with Trimax® Triple Action Formula to protect against wetness and odor.

BRUT's updated package design offers a proprietary look that is bold and masculine. In addition, the new, modern logo reflects the key attributes of the BRUT man: strong, confident and powerful.

"We are really proud of this year's changes," says Rick Cutler, Marketing Director at Idelle Management Company. "The added antiperspirant/deodorant scents are a great way to offer something new, while staying true to our roots, and the updated packaging really speaks to the BRUT consumer."

Since its creation, the brand has stood for a classic, American definition of masculinity. With famous spokesmen such as Joe Namath, Muhammad Ali, and Jimmy Connors, BRUT has always lived up to its tagline, The Essence of Man®.

BRUT products are available nationwide. The new Black Ice and Blue Wave antiperspirant/deodorants retail for $2.79-$3.49 each.

About BRUT
BRUT believes that each man has an inalienable right to smell like a man. For over 40 years, the brand has been interwoven into the fabric of America with their product line complementing all stages of men's grooming. BRUT is distributed by Idelle Labs Ltd., a division of Helen of Troy Ltd. in the US. For more information on the product and retailer locations, please visit