BRUT Launches Two New Antiperspirants
~ Formulas feature advanced technology with 48-hour protection
NEW YORK, Jan. 5, 2015 /PRNewswire/ -- BRUT has unveiled two new antiperspirants with advanced odor protection technology. Both scents are equipped with encapsulated structures that release fragrance when they come in contact with sweat. The result is superior fragrance delivery for 48-hour protection.
The new fragrances include Stamina, a modern, masculine scent combining citrus floral top notes of lavender, green herbaceous and fresh grapefruit. Overdrive captures the cool, calming and fresh essence of clean white linen with a combination of citrus and green herbaceous top notes.
"We are proud to introduce two new SKUs to the product set," says Rick Cutler, Vice President, Personal Care Grooming & Liquids at Idelle. "The BRUT brand has stood for a classic, American definition of masculinity for over 40 years, and we believe the new offerings continue in that tradition."
BRUT's newest products are currently available at major retailers nationwide for a suggested retail of $2.79-$3.49 each. For additional information visit www.brutworld.com.
About BRUT®
BRUT believes that each man has an inalienable right to smell like a man. For over 40 years, the brand has been interwoven into the fabric of America with their product line complementing all stages of men's grooming. BRUT is distributed by Idelle Labs Ltd., a division of Helen of Troy Limited (NASDAQ, NM: HELE), based in El Paso, TX.
About Idelle/Helen of Troy
Brut is distributed by Idelle Labs Ltd., a division of Helen of Troy Limited (NASDAQ, NM: HELE). Idelle Labs designs and distributes personal care products including PERT Plus, Infusium, Brut, and Sure in the United States and Canada. Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including: Housewares: OXO®, Good Grips®, Soft Works®, OXO tot® and OXO Steel®; Healthcare/Home Environment: Vicks®, Braun®, Honeywell®, PUR®, Febreze®, Stinger®, Duracraft® and SoftHeat®; and Personal Care: Revlon®, Vidal Sassoon®, Dr. Scholl's®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Karina®, Ogilvie® and Gold 'N Hot®. The Nutritional Supplements segment was formed with the recent acquisition of Healthy Directions, a U.S. market leader in premium doctor-branded vitamins, minerals and supplements, as well as other health products sold directly to consumers. The Honeywell® trademark is used under license from Honeywell International Inc. The Vicks®, Braun®, Febreze® and Vidal Sassoon® trademarks are used under license from The Procter & Gamble Company. The Revlon® trademark is used under license from Revlon Consumer Products Corporation. The Bed Head® trademark is used under license from Unilever PLC. The Dr. Scholl's® trademark is used under license from MSD Consumer Care, Inc. For more information about Helen of Troy Limited, please visit www.hotus.com.
SOURCE BRUT
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