BTC Launches to Share Message on Future of Digital Radio

Dec 06, 2010, 11:00 ET from Broadcaster Traffic Consortium, LLC

INDIANAPOLIS, Dec. 6, 2010 /PRNewswire/ -- The Broadcaster Traffic Consortium LLC, a consortium of radio broadcasters  known as BTC, has launched its website, with tailored information on the future of digital radio for automakers, consumer device makers, and radio broadcasters.

BTC is a unique coalition of sixteen radio organizations across the United States and Canada with 92 markets of FM RDS-TMC and 75 markets of HD data services. Working together, these organizations have formed a coast-to-coast terrestrial broadcasting network to distribute local traffic, weather and other map-related data, via radio technology. Seven of the top ten U.S. radio organizations are BTC participants.

"The automakers and consumer device makers need to have ready access to current information about BTC's breadth and capability," Paul Brenner, President of BTC, said. " tells the story of our industry wide success in bringing together independent broadcasters for a single data delivery solution."

The website includes information on market coverage, latest news, coverage maps, and history of the BTC. At the recent Los Angeles Autoshow, Honda launched the new 2011 Odyssey which includes FM Traffic on navigation-enabled cars.  This is the first of several announcements from Honda.  

"Terrestrial radio's future needs newfound HD data services in order to compliment the digital audio product," Brenner said. " shows the world how we are making that happen."

SOURCE Broadcaster Traffic Consortium, LLC