Bubble Chocolate® is Now Available in More Than 250 Duane Reade Locations

Bubble Chocolate® Continues to Gain Distribution. Known Worldwide as Aerated Chocolate, Bubble Chocolate® Will Makes Its New York City Fancy Food Show Debut June 27-29, 2010 at the Jacob K. Javits Center in Booth 5159

Jun 14, 2010, 08:00 ET from Bubble Chocolate

SALEM, Mass., June 14 /PRNewswire/ -- Bubble Chocolate® a new all-natural chocolate brand that delivers aerated chocolate to North America, today announced that Duane Reade, the largest drug store chain in metropolitan New York City is selling both dark and milk chocolate bars in more than 250 locations. The MSRP is $2.49.

"In nine months, Bubble Chocolate has gained incredible distribution throughout North America and getting our bars into Duane Reade confirms that Americans are ready for aerated chocolate," says Paul Pruett, CEO of Bubble Chocolate. "The positive feedback from buyers and consumers is so exciting and we expect that this brand will continue to grow exponentially."

In addition to Duane Reade and independent retailers across the U.S., Bubble Chocolate® also can be purchased at Meijer, T.J. Maxx, Marshalls, BevMo, HomeGoods, Roundy's Supermarkets, Akin's Natural Food Markets, Central Market and Whole Foods Markets in the New England and Northern California regions. Bubble Chocolate also has swiftly expanded into Canada and can be purchased in Winners and HomeSense stores. Distributors include C&S Wholesale Grocers, Haddon House, Unified Grocer's, Avenue Gourmet, Chex Finer Foods, Steiner Foods, The H.T. Hackney Co., Nash Finch Company, Atlanta Foods International, Bayside Food Group and Redstone Foods Inc. Bubble Chocolate® also is available for purchase online.  

While the aerated sensation is new to most Americans, it's a taste of home to the millions of international citizens living in the States. With an estimated one billion dollars in annual international aerated chocolate sales (Mintel, 2009), Bubble Chocolate® introduces chocolate lovers to the light, airy, and unique melt-in-your-mouth experience.

Bubble Chocolate® looks like a regular chocolate bar, but the inside has micro air bubbles. The best way to enjoy Bubble Chocolate® is to start by breaking off a small piece and chewing it gently until it begins to melt. Your mouth will change from slightly dry to moist and creamy. This transition occurs when your taste-bud receptors are drawn to the chocolate bubbles as it starts to melt.

"This is a new Bubble Chocolate® that's all natural and reformulated to introduce Americans to the aerated chocolate craze that has dominated international markets for decades," says Frank Drab, president Bubble Chocolate®. "The timing has proven right to bring something new and exciting to the U.S. market. Americans love it, the international community is happy to have it and it's a favorite among dieters who are looking for a satisfying, yet lower calorie chocolate fix."

With one-third fewer calories as a traditional chocolate bar with the same volume, people on restricted calorie diets tend to prefer this type of chocolate. The nature of the aerated process makes the bars lower in calories than a regular chocolate bar, and despite the lower calories, it does not compromise the overall taste experience. In fact, six squares of Bubble Chocolate® is only 100 calories.

Using the finest European chocolate, Bubble Chocolate® is available in 2.82 ounce premium milk and dark chocolate bars. Bubble Chocolate® also offers a 10-bar merchandising display and/or a 60-count floor display.

Bubble Chocolate® will makes its New York City Fancy Food Show debut June 27-29, 2010 at the Jacob K. Javits Center in Booth 5159.

For more information about Bubble Chocolate®, please visit the company website at www.BubbleChocolate.com. Also follow Bubble Chocolate on Face Book at www.facebook.com/bubblechocolate and Twitter at www.twitter.com/bubblechoc.

About Duane Reade:

Duane Reade takes its name from the company's first successful full service drugstore, which opened in 1960 on Broadway between Duane and Reade Streets in Manhattan. Since then, Duane Reade has grown to become the most recognized drugstore chain in metropolitan New York. Today, the company operates over 253 stores in commercial and residential neighborhoods throughout New York. Duane Reade's conveniently located stores carry an extensive assortment of items, including those from the pharmacy as well as vitamins, nutritional products, cosmetics, greeting cards and photo processing. The company has ranked as the fastest-growing drugstore chain in the industry, and is number one in sales per square foot.

SOURCE Bubble Chocolate