Bubble Chocolate(R)Expands North American Retail Distribution

SALEM, Mass., Feb. 9 /PRNewswire/ -- In only six months, Bubble Chocolate® a new all-natural chocolate brand that delivers aerated chocolate to North America, has gained significant distribution and continues to make Americans fans of this global chocolate experience.

In addition to independent retailers across the U.S., Bubble Chocolate® also can be purchased at national retailers including BevMo, HomeGoods, Central Market and Whole Foods Markets in the New England and Northern California regions. Bubble Chocolate also has swiftly expanded into Canada and can be purchased in Winners and HomeSense stores. Consumers looking for Bubble Chocolate® can visit www.bubblechocolate.com for store locations. In addition, Bubble Chocolate® is available for purchase online.

"We knew the response would be good, but we didn't anticipate it this quickly," says Frank Drab, president Bubble Chocolate®.  "Clearly the marketplace is ready for a new, delicious and different type of chocolate and we look forward to continued and rapid growth."

At the request of retailers, Bubble Chocolate® also now offers a 10-bar merchandising display and/or a 60-count floor display.

Bubble Chocolate® looks like a regular chocolate bar, but the inside has micro air bubbles. The best way to enjoy Bubble Chocolate® is to start by breaking off a small piece and chewing it gently until it begins to melt. Your mouth will change from slightly dry to moist and creamy. This transition occurs when your taste-bud receptors are drawn to the chocolate bubbles as it starts to melt.

According to Drab, creating Bubble Chocolate® is both an art and a science. "Our proprietary procedure infuses bubbles throughout the chocolate at just the right temperature. Then it's molded and cooled so the bubbly structure remains inside while a smooth outer shell is formed."

Bubble Chocolate® also is a favorite among dieters who are looking for a satisfying, yet lower calorie chocolate fix. With one-third fewer calories as a traditional chocolate bar with the same volume, people on restricted calorie diets tend to prefer this type of chocolate. The nature of the aerated process makes the bars lower in calories than a regular chocolate bar, and despite the lower calories, it does not compromise the overall taste experience. In fact, since Bubble Chocolate® literally melts in-your-mouth, the taste is more immediate and the burst of flavor tends to satisfy chocolate cravings sooner. As the company slogan states, it's "Just the Right Amount of Chocolate®."

"There is certainly a learning curve for American's to understand how to properly enjoy aerated chocolate, but clearly they're getting the hang-of-it and enjoying it too," says Paul Pruett, CEO of Bubble Chocolate®.

Using the finest European chocolate, Bubble Chocolate® is available in 2.82 ounce premium milk and dark chocolate bars. The MSRP is $2.49.

For more information about Bubble Chocolate®, please visit the company website at www.bubblechocolate.com. Also follow Bubble Chocolate on Face Book and Twitter @bubblechoc.

SOURCE Bubble Chocolate