Buchanan's Blended Scotch Whisky Names Global Latin Superstar J Balvin Creative Director of the Imparables Colección Celebrating Culture, Creativity and Inspiring Greatness Within
National design contest will give rising talent a chance to leave their mark on a limited-edition Buchanan's Whisky pack
Sep 24, 2018, 11:51 ET
NEW YORK, Sept. 24, 2018 /PRNewswire/ -- To celebrate the people and communities that are infusing everyday culture with their passion and talents, Buchanan's Blended Scotch Whisky continues its partnership with global Latin superstar and proud Colombian musical artist, J Balvin, to introduce the Imparables Colección. The program is an evolution of the brand's Es Nuestro Momento campaign, championing an unstoppable, new generation of leaders rising to greatness.
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8398651-buchanans-whisky-imparables-coleccion/
To kick off the campaign, Buchanan's has appointed brand partner J Balvin as Creative Director of La Colección. As part of La Colección, Balvin will design a limited-edition bottle of Buchanan's 12-Year-Old DeLuxe, featuring art inspired by his culture, which will be sold nationwide in the spring of 2019. He has also selected a panel of four artists, who created limited-edition works showcasing their own greatness. The artists include Puerto Rican musician Bad Bunny, Cuban-American painter Alexander Mijares, Mexican-American sculptor David Flores and Colombian painter Sabrina Yanguas. This art is intended to inspire others to submit their own original designs that represent their unstoppable greatness, with the chance to leave their mark on a limited-edition Buchanan's pack that will be sold nationwide. Beginning October 10 through October 31, creators 21+ can enter their designs at EsNuestroMomento.com. Balvin and artists from La Colección will judge and then announce the final lucky winner in the coming months.
Balvin commented on the collaboration, "Passion, energy and talent is inside of all of us. That's why I'm working with Buchanan's Whisky to find The Unstoppables who want to share their vision with the world. Through the Imparables Colección we are providing a platform to celebrate their greatness, because now more than ever we can create new possibilities for ourselves and our community – because Es Nuestro Momento!"
To continue to support the creative growth of our communities, Buchanan's will also offer a series of intimate mentoring workshops on topics, such as photography, choreography and music production. Leading industry creatives, including Balvin's personal photographer, Orli Arias, and one of Balvin's Vibras tour choreographers, WilldaBeast, among others will lead the workshops, offering unparalleled professional advice and skills for aspiring creators. More information on the workshops will be posted to EsNuestroMomento.com.
"Buchanan's is proud to be evolving our Es Nuestro Momento campaign in partnership with J Balvin. We share his commitment to amplifying the optimism and greatness in culture today. We believe that greatness is contagious and is found in all of us! We look forward to introducing a truly one-of-a-kind limited-edition Buchanan's 12-Year-Old DeLuxe pack that showcases the spirit of the unstoppable creators who are impacting our communities every day," commented Tara King, Buchanan's Senior Brand Manager.
La Colección can be experienced as part of Buchanan's ongoing Casa Buchanan's activations at places, like J Balvin's Vibras tour that began on September 19th, and other cultural events throughout the year.
For additional information on Buchanan's Whisky, please visit www.BuchanansWhisky.com. Stay up to date on the Imparables Colección by following the conversation at @BuchanansUS on Facebook, @BuchanansWhisky on Instagram and @BuchanansUSA on Twitter.
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About Buchanan's
BUCHANAN'S Blended Scotch Whisky is the ultimate choice for those who are working hard to follow their dreams and who enjoy sharing their success with others. BUCHANAN'S is a proud champion of Hispanic culture and believes Es Nuestro Momento to celebrate the new generation of leaders and their contributions to American culture. The BUCHANAN'S brand has more than 130 years of authentic heritage, and every bottle represents James Buchanan's commitment to creating the finest blended Scotch Whiskies. The BUCHANAN'S Portfolio features five award-winning marques, including: BUCHANAN'S 12-Year-Old DeLuxe, BUCHANAN'S Master, BUCHANAN'S Select 15-Year-Old, BUCHANAN'S 18-Year-Old Special Reserve and BUCHANAN'S Red Seal. All of these marques have been recognized in the most prestigious international spirits competitions. For more information, visit www.BuchanansWhisky.com or connect with us on Facebook: www.facebook.com/BuchanansUS, Instagram: www.instagram.com/BuchanansWhisky, and Twitter: www.twitter.com/BuchanansUSA.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies; Smirnoff, Cîroc and Ketel One vodkas; Captain Morgan; Baileys; Don Julio; Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.
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