COSTA MESA, Calif., Feb. 16, 2012 /PRNewswire/ -- Project 7®, a company that makes everyday products for good, today announced the addition of Matt Buckley as executive vice president of sales effective immediately. Buckley, a highly successful sought-after sales executive, has a proven track record for identifying, developing and accelerating growth within new and existing distribution channels.
"Matt is going to be a tremendous asset to Project 7, as we develop new 'products for good' and expand the national distribution of our existing line," said Tyler Merrick, founder and CEO of Project 7. "He is highly regarded in the consumer packaged goods industry and has excelled in both entrepreneurial and Fortune 500 environments."
Buckley joins Project 7 from Evolution Fresh, a premium juice company which was recently acquired by Starbucks, where he served as executive vice president of sales and marketing, and was responsible for strategic sales planning, marketing strategy and the direct management of sales teams. During his tenure at Evolution Fresh, he significantly grew the company's sales pipeline and successfully launched several innovative new products. Prior to Evolution Fresh, Buckley led sales at Corazonas Foods and Naked Juice Company and worked in many facets of sales, marketing, and business development within PepsiCo.
Buckley has his BS in Business Administration from California State University and his MBA from W.P. Carey School of Business at Arizona State University. He and his wife reside in Orange County, California, and have two grown daughters.
"I am thrilled to become a part of the incredible things that are happening at Project 7. This role will enable me to wake up everyday and know that my work makes a difference," said Buckley. "To know that we can make significant positive changes in the world through our work, the retailer community and the cumulative power of consumers is nothing short of phenomenal."
About Project 7®
Founded in 2008 by Tyler Merrick, Project 7® makes everyday products for good and is committed to 'changing the score' by making a significant, measurable difference in the lives of people all over the world through the purchase of its everyday products including sugar-free gum and mints, coffee, bio-bottled water, eco-T-shirts and branded apparel. For every purchase of a Project 7 product, the company makes charitable contributions to organizations dedicated to serving seven areas of need in the world – Feed the Hungry™, Heal the Sick™, Hope for Peace™, House the Homeless™, Quench the Thirsty™, Teach them Well™ and Save the Earth™.
Project 7 encourages consumers to help make a tangible difference by purchasing Project 7 products, volunteering their time and educating others. To learn more about Project 7 or to purchase Project 7 merchandise, visit www.project7.com. You can also become a fan of Project 7 on Facebook and follow @Project7 on Twitter.
SOURCE Project 7