BuckyBingo Make it a Full House for Betfred.com

Mar 22, 2011, 05:36 ET from Betfred.com

GIBRALTAR, March 22, 2011 /PRNewswire/ -- Betfred.com one of the world's biggest independent sports betting brands, has acquired the online bingo brand BuckyBingo.com and sister brand BOGOFBingo.com.

The acquisition will result in a major benefit to the operation and marketing of the BuckyBingo brand while maintaining its strengths.

Betfreds.com's Managing Director John Haddock commented, "This is a great acquisition for Betfred.com of a leading brand in the Bingo market. Our intention is to continue with the Bucky brand and it will be business as usual.

"What I can say is that there will be plenty of investment that will give our customers a fantastic experience in the future."

Gaming specialists at KPMG advised Buckingham Bingo on the sale of the online operation. Commenting on the sale, Neil Meredith, KPMG Corporate Finance partner said "BuckyBingo.com and BOGOFBingo.com provide an established and highly regarded online bingo offering, that is well positioned to enter its next phase of growth under the new ownership of Betfred.com."

For further details contact Mark.Pearson@betfred.com

SOURCE Betfred.com