Budweiser Commissions One-Of-A-Kind Piece Of Art To Commemorate 2014 FIFA World Cup Brazil™ Final Draw

WHAT:

The countdown to the 2014 FIFA World Cup Brazil™ began on Friday with the Final Draw in Costa do Sauipe, Brazil.  To celebrate this occasion and the global unifying power of football, Budweiser partnered with world-renowned artist David Garibaldi to develop a commemorative work of art that was created in real-time during the 90-minute Final Draw event. This piece was created during a viewing event at the Brazilian Ambassador's home in Washington D.C. where representatives from all 32 countries participating in next year's tournament were invited to share in the excitement and anticipation.

The piece serves as a visual representation of all countries in the 2014 FIFA World Cup Brazil™ and their quest to be crowned the best in the world.  The one-of-a-kind work of art will make its way to Brazil where it will live on during Budweiser's on-site activations for the duration of the tournament next summer. This is the first time the FIFA World Cup™ Final Draw has been commemorated live through a piece of art.

A video showing the process of Garibaldi's artistic creation and more information about his inspiration for the piece is available for viewing at RiseAsOne.com. 

WHO:

Budweiser, the global official beer of the 2014 FIFA World Cup Brazil™

David Garibaldi, world-renowned performance painter

WHERE:

To view a time-lapse video of Garibaldi's painting performance and to hear more about his inspiration for the piece, please visit RiseAsOne.com, or check out @garibaldiarts.

ABOUT:

Budweiser is proud to be the official beer sponsor of the 2014 FIFA World Cup Brazil™.  While football brings out regional pride and fierce rivalries, the FIFA World Cup™ brings the world together once every four years through shared emotions and experiences of cheering on a nation's team.  Through the 2014 FIFA World Cup Brazil™ sponsorship, Budweiser will pay homage to the world's most popular game and its role in inspiring fans to celebrate the moments that unite us as a global football community.  At its core, Budweiser is about sharing in the big moments of celebration, and has been committed as a top sponsor to the FIFA World Cup™ for the last 25 years and will continue through to the 2018 and 2022 tournaments. 

CONTACT:

Laura Vallis

Christopher Smith

Budweiser

Ketchum

[email protected]

[email protected]

+1-212-573-9283

+1-212-796-9814