05 Dec, 2017, 07:30 ET
NEW YORK, Dec. 5, 2017 /PRNewswire/ -- Buffy (buffy.co) today launched a comforter that uses all new natural materials and a cloud-inspired design to create a product with all the luxury of down comforter at a price that's affordable to everyone. Made from a blend of eucalyptus and mineral-infused microfiber technology, Buffy is set to disrupt the $4 billion comforter industry.
Luxury down comforters have traditionally been priced at several hundred, if not thousands, of dollars. For those who can afford them, the ultimate in comfort awaits. However, Buffy is on a mission to make this level of comfort accessible to everyone through its use of revolutionary materials and innovative design.
The Buffy comforter starts with ultralight microfiber rather than traditional materials, such as cotton or down. Its microfiber is seven times finer than an eyelash and among the lightest materials on earth. It is blended with silk-soft natural eucalyptus fibers, which consume ten times less water than cotton to cultivate. Every Buffy also uses 37.5 Technology (currently used by leading performance apparel brands) which infuses the materials with natural minerals to make it more breathable. Each comforter features approximately 10 million natural mineral particles and Buffy is the first to bring this technology into the comforter industry.
Each Buffy also uses a revolutionary design that creates a lighter, softer and fluffier comforter than ever before. While conventional comforters are made by placing loose fill material into compartments and then sewing the comforter together, Buffy takes its unique materials and spins them together in a style similar to spinning cotton candy. Its ultralight, natural and breathable material mix is slowly folded on itself hundreds of times to form a cloud-like comforter fill that is ultimately fluffier, lighter and softer than others.
"During the development process, we talked and tested our product with over 1,000 people to determine their wants and needs for a quality comforter," said Buffy CEO Leo Wang. "What we heard overwhelmingly from consumers is that they want a comforter that feels "like a cloud," so we decided to take the feedback seriously and approach it creatively. If you're going to make a comforter that feels like a cloud, you'll need new materials that are light, natural and breathable, and an innovative design for spinning it together. That's how we created Buffy," said CEO Leo Wang.
Buffy takes the hassle out of shopping for a comforter, which has proven to be a notoriously difficult task in the past, by allowing customers the opportunity to participate in its "Try Before Buying" program. The program includes free shipping and a 30-day at home trial with no payment required upfront.
Buffy retails for $120 for a Twin/Couch size, $150 for Full/Queen size and $190 for King/California-King size. The machine-washable, easy to care for, and cruelty-free comforters are now available for purchase on buffy.co.
Buffy is a comfort company on a mission to bring comfort to everyone, through innovative design. Buffy uses natural resources to create a luxuriously fluffy, cloud-like comforter. Made from a blend of eucalyptus and mineral-infused microfiber technology, Buffy provides a breathable, cozier night by removing humidity under the covers. Every Buffy comforter purchased means 800 liters of water is saved and 12 geese are protected from being live-plucked. For additional information, visit http://buffy.co/.
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