Building Better Denim: New Signature by Levi Strauss & Co.™ Jeans Offer Superior Fit, Comfort and Style

SAN FRANCISCO, Aug. 14, 2012 /PRNewswire/ -- This Fall, the Signature by Levi Strauss & Co.™ brand is introducing completely new styles into its already successful line of fashionable and affordable jeanswear for women. Jeans that slim, smooth, elongate, and flatter will soon be offered at an everyday low Walmart price.

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Available at Walmart stores for under $20, new styles include the Simply Stretch Skinny jean featuring a pull-on waistband and ultra-soft, extra stretchy denim to create the ultimate wear-anywhere skinny jean. Also coming soon, the new Curvy line designed to specifically fit and flatter women with curvier figures. Offered in a Boot Cut and Skinny, the new Curvy jeans are contoured to prevent gaping in the seat and made with extra stretchy denim for all day comfort.

"We are constantly striving to build a better women's jean," said Mary Shoval, Senior Merchant for Signature by Levi Strauss & Co.™. "With Simply Stretch and all of our new Women's styles, we developed denim fabrics that offer an ultra-soft hand feel and the highest possible stretch while remaining true to the high quality standards the Signature by Levi Strauss & Co.™ brand is known for. Every stitch, pocket, finish and detail is thoughtfully considered to flatter a woman's body using premium denim she will feel good in all day." 

Other new styles include the Skinny jean, designed to give women longer, leaner looking legs and a slim sexy fit, and the Modern Boot Cut jean which features back pocket detailing and a slim cut through the thigh and knee to elongate and flatter all body types. The brand's best-selling Totally Slimming jeans are also available at Walmart in a Mid Rise Straight fit. Retailing for under $20, this traditional five-pocket style jean is outfitted with high stretch denim for comfort and a built-in tummy control panel to help achieve a flattering, slim silhouette. The extra-stretchy fabric shapes and smoothes in all the right places while ensuring additional control around the tummy and waistband for the ultimate sleek look.

Also new this season, the Signature by Levi Strauss & Co.™ men's line is doubling its in-store presence at Walmart, expanding into 2,000 stores this Fall. Featuring popular men's styles like the Regular, Relaxed, Loose, Straight, Slim Straight and Low Boot, Signature by Levi Strauss & Co.™ men's jeans are also sold for under $20. Sewn from premium, heavy-weight denim for exceptional durability, each pair of jeans is carefully detailed with vintage-inspired finishes and reinforced with triangle stitching and metal rivets for long lasting style. 

Without sacrificing quality or comfort, Signature by Levi Strauss & Co.™ consistently strives to make classic, durable looks for the whole family. In addition to men's and women's jeans and casual wear, Signature by Levi Strauss & Co.™ offers great styles at affordable prices for boys and girls.

About Signature by Levi Strauss & Co.™

In 2003, the Signature by Levi Strauss & Co.™ brand was launched exclusively for consumers who shop in the mass channel. The brand gives value-conscious consumers access to high-quality, affordable and fashionable jeans and casual wear from a company and name they trust. The collection includes a variety of products for men, women and children designed with the high quality construction and craftsmanship that makes Levi Strauss & Co. famous. Signature by Levi Strauss & Co.™ is sold at stores like Walmart, Kmart, Shopko, Blain's, Hamrick's & Meijer nationwide. For more information, visit www.signaturebylevistrauss.com.

CONTACT:  Louise Schultze
Signature by Levi Strauss & Co.™ Public Relations
(415) 501-7796
[email protected]

SOURCE Levi Strauss & Co.