Building Strategic Alignment in Corporate Cultures

LAS VEGAS, April 6 /PRNewswire/ -- In a corporate business environment, change often comes in the form of employee reductions, department integrations, mergers, acquisitions and leadership successions. These types of changes can cause stress, tension and fear within a company.

Jason Lindstrom, CEO of Rapport Leadership International, a leadership development company that delivers leadership trainings to create enhanced workplaces, counsels his clients facing such changes to take an in-depth look at their talent, goals and long-term growth objectives to build alignment within a corporate culture.

According to Lindstrom, it is essential for a company experiencing change to clearly define its corporate mission to ensure team members have a clear understanding of the organization's goals and objectives. To accomplish this, the mission must be communicated to all team members in a way that will resonate with them. This is a great opportunity for a company to assess the talents and skill sets of its team and demonstrate how they align with the company's future growth. This will empower team members to be connected to the mission and feel vested in the products and services the company provides to its customers.

A key to building strategic alignment within an organization is establishing common goals combined with open dialogue between the leadership and its team. This will provide clarity to team members of their roles and the impact they have in achieving the company's objectives.  It also allows them to understand how their roles affect each other so they can work more collaboratively.

Open communication creates strategically aligned teams who see value in their work. It gives them ownership in the company's growth and creates personal accountability. In other words, they have a positive attitude and pride in what they accomplish for the organization.

A clearly defined mission, a talent assessment and a forum for open communication are components required for a company to build strategic alignment and create a productive culture.

Additional benefits of a strategically aligned corporate culture include:

• Increased efficiency
• Improved collaboration between departments
• Increased team member initiative
• Energized workplace environment
• Synergized team focus on long-term goals

Navigating change in a workplace can be the impetus to discover opportunities to realign the organization and create an unmatched environment that breeds talent, innovation and success. Building strategic alignment sets a company apart from its competitors, attracts greater talent and positions a company for stability and growth.

SOURCE Rapport Leadership International