Building the Mother-Child Bond Through Play

Toys"R"Us® Web Series Highlights How Families Can #PlayWithPurpose and Support its Save the Children Fundraising Campaign

Mar 17, 2016, 09:03 ET from Toys"R"Us, Inc.

WAYNE, N.J., March 17, 2016 /PRNewswire/ -- Meet Mona, a young mother who lost her first baby girl after a nearly year-long struggle to get her a lifesaving medical treatment. When her second daughter Annabelle was born soon after, Mona was still grieving. With the help of Sheila, a Save the Children home visitor, Mona was able to focus on Annabelle and bringing play into the life of the now one-year-old. The mother-child bond that play helped build was instrumental in both Anabelle's early development and Mona's healing process. Mona even found a creative way to incorporate the memory of the sister Anabelle never met into their games.

Watch The Webisode Now! 

This second vignette is part of a video series Toys"R"Us® developed to spotlight the impact that even 10 minutes of play per day can have on a child in need and its 'Play With Purpose' fundraising and awareness campaign in partnership with Save the Children – the leading nonprofit working to ensure every U.S. child is healthy, safe and learning. Together, they've embarked on a mission to provide some of the 15.5 million youth living in impoverished regions of the country with opportunities and resources to integrate purposeful play into their everyday lives; a factor proven critical in children's emotional, physical and cognitive development and future growth. 

Now through April 17, customers can make cash donations at any Toys"R"Us or Babies"R"Us® store, or online at to support Save the Children's early childhood development programs.

SOURCE Toys"R"Us, Inc.