NEW YORK, Jan. 9, 2015 /PRNewswire/ -- Apricus Biosciences, Inc. (NASDAQ: APRI) is a pharmaceutical company that has developed alternative, fast-acting, treatments which appeal to large patient populations that struggle with unmet medical needs. Main products and pipelines include Vitaros, Fispemifene, RayVa and Femprox.
During 2014, Vitaros launched in four European countries namely the UK, Germany, Sweden and Belgium. In 2015, Vitaros is expected to launch in six additional European territories, including major markets such as France, Italy and Spain. The market for ED treatments in Europe represents approximately $1.3 billion in annual sales. Vitaros represents a compelling alternative form of treatment for all ED patients but particularly those that are not using or unable to utilize, for safety reasons, the pill formulations that make up the bulk of ED treatments. Vitaros also provides a more patient-friendly treatment option than injectable or catheter-administered ED medications that generate approximately $100 million in annual sales in Europe.
Apricus's plans for 2015 is to continue to leverage Vitaros as a cash-generating asset through growing royalty and milestone payments as the Company's commercial partners ramp up sales and expand the product's market reach via additional European launches. Apricus will also continue to pursue out-license opportunities for Vitaros in Asia Pacific and Latin America and will work to support the launch of Vitaros by its distribution partner in Canada.
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