Built.io Flow Bridges Glaring Gap Between Zapier and MuleSoft to Deliver Instant Integration for ISVs and Enterprises

LAS VEGAS, July 12, 2016 /PRNewswire/ -- On the heels of being named a Gartner Cool Vendor, winning the ScaleUp award at San Francisco's StackWorld conference and being named one of Cisco's first official integration partners for the Cisco Spark and Tropo Platform, Built.io releases a barrage of enterprise features and usability enhancements to Built.io Flow:

• Activity Builder: In addition to thousands of out-of-the-box integrations maintained by the Built.io team, developers can now create their own activities to immediately enable any desired new service or API endpoint and add it to their integration library.
• Swagger and RAML Support: Users can create flows connecting any service that supports either Swagger or RAML – the industry's two dominant API description standards – without writing a single line of code.
• Data Mapper: The Data Mapper simplifies the transformation and transfer or data between heterogeneous systems. For example, when sharing customer information between Salesforce and Marketo, which use different nomenclature and formats for their customer objects, the Data Mapper allows data to be easily reconciled.
• Trigger Tester: Built.io Flow users can quickly test their flows containing Triggers with the click of a button. This enhancement helps simulate realtime events that can initiate actions across multiple systems.
• Flow Library Importer: With this upgrade to the Built.io Flow Library, flows can now be imported significantly faster via an intuitive wizard that guides the user through the configuration of all the flow's elements, such as triggers, connections, authentications.
• API Lookup: Many popular services such as Cisco Spark, Moxtra and Evernote use abstract IDs to reference rooms, messages or notes programmatically. Users can now quickly select the desired or required parameter via a convenient, searchable drop-down menu – without needing to know a service's internal representation of it.
• New Integrations: Built.io continues to add to its library of out-of-the-box integrations, including popular SaaS offerings such as Pipedrive, HubSpot and Trello, as well as IoT-enabled endpoints, such as Amazon Alexa and Tesla Motors' vehicle APIs.

At Cisco Live in Las Vegas, Built.io also announces a slew of new customer wins – including Cisco, CDW, Twilio and VMware – and offers a preview of how Built.io Flow will power integrations at the new Sacramento Kings arena, to be unveiled later this year.

"Across Cisco these last few months, Built.io Flow has become the top integration platform for our cloud collaboration tools – Cisco Spark and Tropo," said Jason Goecke, General Manager, Tropo Business Unit at Cisco. "Built.io Flow allows our sales teams to quickly create a highly tailored proof-of-concept and demonstrate the concrete value Cisco delivers in the context of the customer's environment. We can integrate our products with the client's actual systems and we literally do it right in front of their eyes."

"For software vendors, in particular cloud service providers that offer REST APIs, integration is a major part of their customers' selection criteria," said Jim Lundy, CEO and Lead Analyst at Aragon Research. "Being able to efficiently address integration needs can significantly accelerate sales cycles for the ISV, reduce implementation complexity for the end customer and ultimately lower the overall cost of the solution."

In addition to the strong traction with enterprise developers, Built.io Flow adoption is also soaring among users that fall into the "no-code / low-code" demographic – basically, technically savvy individuals that don't self-identify as developers. In order to accommodate the needs of these "Citizen Integrators" Built.io is introducing new subscription tiers: With entry level pricing starting at $29 per month and credit card payment options, individuals and small businesses can now tap into industrial-grade integration at consumer pricing.

"For the longest time, integration tools have forced customers to choose between ease of use and power," said Matthew Baier, COO at Built.io. "Built.io Flow is unique in that it scales effortlessly with the skills of the user and seamlessly spans the gamut from a casual business person all the way to an integration expert. No more trade-off and no need to switch tools as your integration needs and expertise grow."

All new features of Built.io Flow become generally available worldwide on July 14th, 2016. Learn more at www.built.io/flow.

About Built.io Flow

Built.io Flow is Built.io's award winning Integration Platform-as-a-Service (iPaaS) that enables any developer to create business value through integration. By connecting sensors, devices, systems and applications across mobile, web and IoT, Built.io Flow allows organizations to easily create sophisticated workflows that automate complex business processes and deliver critical data to the right place at the right time.

About Built.io

Built.io – an official 2016 Gartner Cool Vendor – provides a digital business platform to help organizations accelerate their digital transformation. Built.io is trusted by Fortune 500 companies, game-changing startups and governments around the world to provide a new generation of digital experiences, powered by its three products: Built.io Flow, the award-winning integration Platform-as-a-Service (iPaaS), unifies disparate IT systems and connects anything with a digital heartbeat and an API to unlock efficiencies and boost innovation. Built.io Backend, the leading enterprise mobile Backend-as-a-Service (MBaaS), advances mobile and IoT application development. Built.io Contentstack, the pioneering headless Content Management System (CMS) delivers content across all channels. Combined, Built.io's unique technology portfolio enables organizations to create, integrate, scale and manage applications and related content across mobile, web and IoT. Learn more here and follow us @Builtio.

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