Built.io Introduces First Customizable MBaaS for App Developers

SAN FRANCISCO, Aug. 9, 2016 /PRNewswire/ -- Built.io, a technology provider with solutions that enable organizations to quickly create, integrate and scale applications, today announced Built.io Backend 3.0, the latest installment of its award winning mobile Backend-as-a-Service (MBaaS) product. Now, for the first time, businesses can benefit from a backend solution that transcends channels and form factors to power all applications across mobile, web and IoT. By introducing this industry-first, pluggable architecture, developers can integrate custom business logic alongside pre-built backend services to deliver a 100 percent customizable, yet highly robust application services platform.

GigaOM Research predicted that by 2017, the MBaaS market would be disrupted by factors including the need for increased control of data assets and the growing influence of DevOps and agile methodologies in mobile development. By listening to its customers and recognizing that the market was heading toward a more microservices-focused environment, Built.io has updated its MBaaS solution to provide more than just an integrated ready-to-go backend as today's app developers need specific capabilities due to more nuanced requirements.

Built.io Backend 3.0 highlights include:

• Pluggable Architecture

Built.io Backend 3.0's pluggable architecture enables developers to integrate custom business logic directly into Built.io Backend's code base. Developers can write plugins that call third party services, query or write data to another system, or execute custom code whenever there is any API interaction, e.g. between the app and the backend. This enables the addition of powerful, bespoke capabilities for any app created in Built.io Backend.

• Data Set Segmentation for Upgraded Security

Built.io Backend's hosted, multi-tenant cloud instance already separates environments from each other to prevent unintended or unexpected application interactions. Built.io Backend now segments data further into entirely separate collections. Customers benefit both from additional data isolation but at the same time gain greater control over how the data in their applications is stored and accessed.

• Database Indexing for Better Performance

Traditionally, multi-tenant MBaaS does not allow for custom indexing at the database layer, because the architecture is shared across applications. Built.io Backend 3.0 now offers support for indexing even for its hosted, multi-tenant environment. This allows DevOps teams to apply database optimizations on an app-by-app basis – customized for a particular workload – resulting in dramatic performance boosts.

• Direct Database Access via SDK

Traditional MBaaS offerings abstract the database layer, limiting the control developers have over the environment. With Built.io Backend's new MongoDB SDK, customers can directly access the underlying database, exposing previously hidden parameters for easy tweaking by developers and administrators.

• Direct Object Data Access

Data stored in MBaaS is typically accessed via interaction through web forms, which are simple to use but overly restrictive. With Built.io Backend 3.0, data can now be accessed in its raw format, for unfettered, direct object manipulation by a developer.

Built.io Backend for the first time combines the convenience of a pre-tested, scalable, proven backend stack with the control typically reserved for a hand-crafted, manually assembled backend stack.

"We love the new Built.io Backend pluggable architecture," said Brianna DeMike, Co-Founder of ZenContent. "It enabled us to create a custom backend stack tailored exactly to our needs. Because the core is so lightweight, our apps now run 3X faster in the cloud and with fewer resources needed than ever before."

"Previously, MBaaS solutions were either all DIY or 100 percent pre-built," said Matthew Baier, COO of Built.io. "You had to choose between convenience and control. With the rise of microservices, we set out to build something more customizable for our customers. Now developers can create a best-of-breed backend stack with any combination of out-of-the-box functionality, custom code upgrades and third party enhancements."

Learn more about Built.io Backend here.

About Built.io Backend

Built.io Backend is the leading enterprise mobile Backend-as-a-Service (MBaaS) trusted by Fortune 500 clients and startups alike. By providing built-in app functionality, such as notifications, analytics, content management and realtime integrations, Built.io Backend enables developers to deliver powerful apps in record time. Created by a team of 200 experts and refined over 9 years, Built.io Backend is proven to scale and adhere to enterprise-grade security and reliability standards.

About Built.io

Built.io – an official 2016 Gartner Cool Vendor – provides a digital business platform to help organizations accelerate their digital transformation. Built.io is trusted by Fortune 500 companies, game-changing startups and governments around the world to provide a new generation of digital experiences, powered by its three products: Built.io Flow, the award-winning integration Platform-as-a-Service (iPaaS), unifies disparate IT systems and connects anything with a digital heartbeat and an API to unlock efficiencies and boost innovation. Built.io Backend, the leading enterprise mobile Backend-as-a-Service (MBaaS), advances mobile and IoT application development. Built.io Contentstack, the pioneering headless Content Management System (CMS) delivers content across all channels. Combined, Built.io's unique technology portfolio enables organizations to create, integrate, scale and manage applications and related content across mobile, web and IoT. Learn more here and follow us@Builtio.

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SOURCE Built.io

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