Bulgari's Holiday Decor Salutes the End of Chinese New Year

Nov 21, 2013, 18:09 ET from Bulgari

NEW YORK, Nov. 21, 2013 /PRNewswire/ -- Starting Sunday night, Nov. 24, Bulgari will light up Fifth Avenue for the second year in a row with a majestic installation:  a luminous serpent of 200 feet wrapping around its flagship store at the corner of 57th Street.  The Italian maison's iconic symbol of haute jewelry has inspired a remarkable Christmas decoration and Year-of-the-Snake celebration with striking visual impact.  The significant structure is in the shape of the famous Serpenti diamond necklace:  its surface is composed of more than 52 iridescent scales, each one more than three feet tall and illuminated with thousands of LED lights.

(Photo: http://photos.prnewswire.com/prnh/20131121/NY22285)

This year's serpent will feature a surprising new element which is sure to add to the holiday cheer. 

Photo Op: The installation, which requires four days to install, begins tonight and ends on Sunday.


Bulgari's Fifth Avenue holiday decor


A luminous serpent of 200 feet wrapping

Bulgari's facade


Corner of Fifth Avenue at 57th Street


Installation from Nov. 21 until Nov. 24

Serpent up by Sunday, Nov. 24 evening


SOURCE Bulgari