BRONX, N.Y., April 21, 2015 /PRNewswire/ -- Bulldog Marketing & Sales, Inc. today officially announced the release of its controversial new video, The Pet Industry is Broken! Let's Start a Revolution & Sell More! Bulldog is the Pet Marketing and Sales agency formed by industry veteran John Cullen to provide organizations of all sizes access to top level marketing talent without the expensive overhead. The video tackles many of the key issues plaguing the Pet Industry including overblown category stats, the 'push' mentality and the lack of brand building that reduces all products to commodities.
"The lack of marketing in the pet industry drives sales, prices and margins down for everyone," said John Cullen, Bulldog's Principal. "Without consumer demand, every product is a commodity so the conversation is always about price, not the brand or the difference in a product's benefits."
The video isn't simply a rant. It also provides a significant opportunity for pet product manufacturers to grow. Bulldog believes that companies willing to step up and start branding their products through marketing campaigns will reap tremendous rewards like increased sales and profits. In addition, since there is so little marketing activity in the industry, it's fairly easy and inexpensive to get started – but it does need to be led by a professional.
"Like everyone in the Pet Industry, your competition is doing nothing," added Cullen. "So simply doing something will make you stand out to the trade and the consumer. However, you need to take it seriously and be professional. No more slapped together ads in the trade journals."
Bulldog is offering a FREE half hour Marketing Audit to the first 20 companies that email [email protected]. In this audit, the company will review & critique current advertising (if any), help formulate objectives and discuss plans to achieve them. Bulldog will also demonstrate what it takes to build a brand in this industry.
About Bulldog Marketing & Sales, Inc.
Bulldog Marketing & Sales, Inc. is a full service agency formed in 2009. The company has over 15 years of marketing and sales experience ranging from marketing strategy to new product development and retail sell-in. It has increased sales and developed new products for the Fortune 500 as well as for start-ups. Marketing & sales expertise includes: Pet Products, Consumer Packaged Goods and Consumer Electronics. Bulldog is headquartered in the Bronx, NY – a few miles north of mid-town Manhattan. For more information, visit www.bulldogms.com.
SOURCE Bulldog Marketing & Sales, Inc.