Bulldog Solutions and Demandbase Partner to Empower BtoB Companies with More Impactful Demand-Generation Programs

AUSTIN, Texas, Oct. 19, 2011 /PRNewswire/ -- Bulldog Solutions and Demandbase—two companies at the forefront of demand-generation and marketing performance-improvement solutions for BtoB organizations—today announced a partnership that will better equip BtoB marketers with the data and content they need for engaging in more effective prospect interactions, driving higher conversions and increasing sales.

Austin-based Bulldog Solutions develops and executes comprehensive BtoB demand-generation programs that empower marketers to have a greater impact on driving new business and increasing revenue. Demandbase, headquartered in San Francisco, provides technology solutions to improve results for BtoB marketers, including real-time identification of the businesses visiting an organization's website.

Through the partnership, Bulldog will include Demandbase's Real-Time ID Service and plug-ins as part of the company's BtoB demand-generation offerings. Additionally, Demandbase will begin leveraging Bulldog services to deliver best-in-class demand-generation programs to clients.

"This partnership is a natural fit given the vast demand-generation expertise and innovative sales and marketing performance solutions that each of our companies delivers to BtoB organizations," said Rob Solomon, CEO and founder of Bulldog Solutions. "By combining Demandbase's leading-edge technology with Bulldog's high-impact demand-generation programs, clients will have access to more reliable prospect data and be better positioned to drive more effective nurturing strategies and improve marketing conversions."

Better Data, Better Conversions

Demandbase's suite of real-time identification solutions help address the critical needs of BtoB marketers and increase conversions by providing new and expanded insight on website visitors, improved data quality for lead capture and actionable analytics based on online behavior.

Bulldog will utilize the company's Real-Time ID Service, which provides business profile data of visitors to an organization's website, such as company name, location, size, revenue and other details. With access to such data, BtoB marketers are able to target more relevant content and engage in tailored interactions with prospects beginning with their first visit to a company's website.

Demandbase solutions will also enable Bulldog clients to develop "smart" web forms, which allow for a better, more efficient online registration experience. Since key corporate data is automatically obtained by the Demandbase Real-Time ID Service, client organizations are able to significantly reduce the number of fields required on web forms and increase conversion rates, while still retaining the rich prospect data needed to drive effective segmentation.

"By incorporating Demandbase technology with Bulldog's high-impact demand-generation programs, BtoB clients will be able to make their marketing programs even more efficient and generate much stronger lead-gen results," said David Lieberman, VP, Business Development, Demandbase. "Our combined offering solves important challenges faced by BtoB organizations involving the need to improve data quality and conversion rates, and we look forward to working together to empower marketers with the best-in-class tools, process and strategies they need to execute more effective demand-generation programs that have a considerable impact on the bottom line."

About Demandbase

Demandbase is a technology company that enables B2B marketers to improve marketing conversions and turn web traffic into sales. Demandbase's solutions leverage its proprietary Business Resolution Platform, including real-time identification of the formerly anonymous companies visiting a website, and unique analytics to make customer or prospect interactions more effective, resulting in increased conversion rates and lower cost of sales. Demandbase works as a standalone service or integrated with other sales and marketing technologies to give them new intelligence about their web visitors, and improve overall campaign performance. Founded in 2006 and used by more than 1,000 companies, Demandbase is headquartered in San Francisco, California, and funded by Adobe Systems. For more information, visit www.demandbase.com.

About Bulldog Solutions

Bulldog Solutions transforms BtoB marketers' ability to deliver sales-ready prospects to meet business objectives and prove Marketing's impact on sales. We are BtoB demand-generation specialists recognized for our approach by thought leaders in our industry. Bulldog Solutions is headquartered in Austin, Texas, with operations throughout North America and Europe. www.bulldogsolutions.com.

SOURCE Bulldog Solutions, Inc.