AUSTIN, Texas, May 9, 2013 /PRNewswire/ -- Bulldog Solutions, Inc., the business-to-business marketing leader in Revenue Performance Management, today announced a new and innovative revenue analytics platform designed to provide marketing leaders with complete visibility into the impact of their marketing programs on leads, opportunities and revenue.
Sixty-six percent of marketers in over 1,200 companies said that acting on data to improve marketing performance was their number one priority for marketing analytics, according to a 2013 MarketingSherpa survey of marketing leaders. That inability to gain actionable insights from their siloed marketing and sales systems is why Bulldog developed the Bulldog Revenue Performance Center.
The Bulldog Revenue Performance Center is comprised of an integrated, hosted and managed data warehouse plus a dashboard front end. By integrating data from Marketing Automation, CRM systems and other operational systems, combined with an easy-to-use dashboard, the Revenue Performance Center provides clear visibility into the demand waterfall, campaign performance and multi-channel asset and media performance.
Specifically, the Bulldog Revenue Performance Center dashboard will show:
- Demand Waterfall Performance – The volume, velocity, current inventory and conversion rates of leads in each stage of the marketing and sales waterfall compared to internal goals and industry benchmarks.
- Campaign Performance – The volume, velocity, conversion rates and impact on revenue of marketing campaigns.
- Multi-Channel Asset Performance – Identifies which content assets are the most popular, generate the highest conversion rates and have the most impact on revenue.
- Media Performance – Identifies which media, including paid, owned or earned media properties, are having the most impact.
"We are committed to providing innovative technologies that empower marketers to deliver more impactful programs, deliver actionable intelligence to improve the demand waterfall and quantify the impact of marketing programs on revenue," said Darin Hicks, CEO of Bulldog Solutions.
The Bulldog Revenue Performance Center will be available in Q3 2013.
About Bulldog Solutions
Bulldog Solutions is an innovative revenue performance firm for global BtoB enterprise companies. The company helps marketing organizations drive results by providing the right mix of digital strategy, technology infrastructure and multi-channel programs to increase pipeline and revenue. Bulldog specializes in proving and increasing marketing's business impact. The company is headquartered in Austin, Texas, with operations throughout North America and Europe. Visit bulldogsolutions.com for more information.
Vice President – Marketing
Phone: (512) 652-2594
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SOURCE Bulldog Solutions