AUSTIN, Texas, Sept. 21, 2011 /PRNewswire/ -- BtoB demand-generation agency Bulldog Solutions today announced that Bruce Brien, a sales enablement pioneer and recognized authority on marketing and business alignment strategies, has joined the company's executive leadership team as vice president of sales enablement.
Prior to Bulldog, Brien was CEO of Stratascope Inc., an online research services company he founded to help enterprise sales and marketing teams more effectively bridge the gap between their own products and services and a client or prospect's needs. Before Stratascope, Brien was director of global strategic sales at J.D. Edwards.
In his role with Bulldog, Brien will focus on leading the company's sales and marketing alignment practice. His team will define new methodologies and a framework for assessing how well BtoB organizations are executing in the area of sales and marketing alignment, then utilize best practices to empower those companies to perform at a higher level by establishing more effective collaboration between their sales and marketing teams.
"Sales and marketing alignment is one of the largest issues facing BtoB companies today, and Bruce's addition to Bulldog's team strengthens our ability to provide clients with the deep expertise and guidance they need to effectively address this critical business challenge," said Rob Solomon, CEO and founder of Bulldog Solutions. "Companies that are successful at establishing a higher level of collaboration between Sales and Marketing experience stronger revenue growth and overall performance, and are often the leaders in their respective industries."
Brien's value-based, sales-enablement methodologies have been adopted by leading sales organizations at some of the best-known business brands in the world, including Cisco, HP, Microsoft, Oracle, SAP and others.
Along with Brien's addition to Bulldog Solutions, Bill Golder -- who recently joined the company's executive leadership team -- has transitioned to VP of sales. Johnny Anderson, a veteran sales executive with Bulldog, has moved to the role of VP of product development.
About Bulldog Solutions, Inc.
Bulldog Solutions transforms BtoB marketers' ability to deliver sales-ready prospects to meet business objectives and prove Marketing's impact on sales. We are BtoB demand-generation specialists recognized for our approach by thought leaders in our industry. Bulldog Solutions is headquartered in Austin, Texas, with operations throughout North America and Europe. www.bulldogsolutions.com.
SOURCE Bulldog Solutions, Inc.