Bullhorn Reach U.S. Social Recruiting Report: LinkedIn is #1 Social Site for Jobs with 77 Percent of Openings Posted There; Twitter Ahead of Facebook

Northeast is the most active region in the U.S. for social recruiting

Jun 05, 2012, 10:00 ET from Bullhorn

BOSTON, June 5, 2012 /PRNewswire/ -- Bullhorn, Inc.'s 2012 Bullhorn Reach Rankings Report: An Inside Look at Social Recruiting in the USA finds that LinkedIn is the most popular site for posting jobs with 77 percent of openings shared there. Twitter comes in second with 54 percent, followed by Facebook, which came in a distant third with just 25 percent. The report also found that the Northeast region is the most active in social recruiting and the Midwest is the least active region. In addition, the Northeast uses LinkedIn and Twitter most heavily while Facebook usage is heaviest in the West, including Alaska and Hawaii.

The report details findings from actual social network activity data pulled from the Bullhorn Reach user network of more than 77,500 recruiters. The goal of the report is to provide insight into which social platforms are leveraged the most to recruit candidates across various U.S. regions and industries.

Some additional interesting findings include:

  • 21 percent of jobs are posted to all three social networks;
  • 21 percent are not posted to social media sites at all;
  • 55 percent of U.S. jobs are posted to two or more social networks at a time; and
  • 24 percent are posted to only one network.

"While LinkedIn continues to hold its position as the most widely used social network for recruiting, the fact that a majority of jobs are posted to at least two channels reinforces the notion that social networking should never be overlooked in any candidate's job search," said Art Papas, president and CEO of Bullhorn. "We designed these reports to be a resource for recruiters and job seekers alike so they can determine the best ways to find talent and jobs based on their industries and geographies."

The report also ranked the social recruiting activity among U.S. recruiters in all 50 states and determined that the top 10 most active states for posting jobs on social media include:

  1. Maine
  2. New Hampshire
  3. Mississippi
  4. Oklahoma
  5. Massachusetts
  6. Alabama
  7. Connecticut
  8. Oregon
  9. Ohio
  10. Rhode Island

At the bottom of the list were Montana, Nevada and Arkansas.

While there is a wide variation of social recruiting activity across industries, the top 10 industries embracing the movement include:

  1. Restaurant
  2. Advertising/PR
  3. Nonprofit
  4. Fashion
  5. Healthcare
  6. Food service/Catering
  7. Technology
  8. Education
  9. Accounting
  10. Communications

The full report breaks down the usage of each social media network by region and by industry.

This is the third Social Recruiting Report Bullhorn Reach has released this year. The first report examined the usage of LinkedIn, Twitter and Facebook usage among recruiters. It also found LinkedIn was the clear leader with 48 percent of recruiters using LinkedIn exclusively. From there, recruiters use Twitter more than Facebook. The second report evaluated the global recruitment activity among recruiters in different parts of the world, specifically in the U.S., U.K., Australia, and Canada.

To download the full reports and/or to learn more about Bullhorn Reach, visit www.BullhornReach.com.

The 2012 Bullhorn Reach Rankings Report evaluates the national recruitment activity on social media channels, and takes a close look at how recruiters are using social networks in different U.S. regions and states. The report also evaluates the recruitment activity among U.S. recruiters posting jobs for different industries. State, region and industry rankings are all based on the percentage of jobs posted to social networks. The information documented in this report does not represent a subjective projection, but an objective summary of the actual activity data pulled from the Bullhorn Reach user network of more than 77,500 recruiters.

About Bullhorn Reach
Bullhorn Reach is a software-as-a-service (SaaS) social recruiting solution, designed to help recruiters leverage social media to source candidates and identify potential movers more efficiently. Launched in February 2011, the Bullhorn Reach social sourcing suite offers robust recruiting solutions that empower recruiters to engage as thought leaders, enhance their personal brands, and increase their visibility online. With over 77,500 registered users worldwide, Bullhorn Reach delivers advanced technology that brings recruiters, hiring managers and job seekers together more efficiently than ever before.

Bullhorn Reach is a division of Bullhorn, Inc., the global leader in software-as-a-service (SaaS) for recruitment. Headquartered in Boston, Massachusetts with offices in London, United Kingdom and Sydney, Australia, Bullhorn's recruiting ATS/CRM and social recruiting products serve over 12,000 clients and 100,000 users across 126 countries. Privately owned, Bullhorn is principally backed by Highland Capital Partners and General Catalyst Partners.

Francy Wade

SOURCE Bullhorn