Bumbo Keen About New US Distributor

CHANDLER, Ariz., April 5 /PRNewswire/ -- Bumbo International, South African manufacturer of the multi-award-winning, world famous Bumbo Baby Seat, entered a partnership with juvenile products distributor, Keen Distribution. Effective immediately Keen Distribution will assume exclusive US distribution for Bumbo International Baby Products.

Launched by Boon, Inc founders Ryan Fernandez and Rebecca Finell, Keen Distribution has quickly positioned itself as a key player in the juvenile products industry. Bumbo International management jumped at the opportunity to leverage the same top level management team responsible for Boon's accomplishments. "Change was imminent. Our US business is very important to our overall growth strategy and we are confident our retail partners will directly benefit from Keen's management resources and experience," says Bumbo CEO Johan Buitendach.

Fernandez and Finell are equally excited, stating "We have been very patient, and strategic, in the selection of our brands and products. After visiting with their team in South Africa we came away very impressed with Bumbo's business, manufacturing capabilities, and philanthropic commitment." Bumbo retailers will now be offered account specific sales and customer service resources, directly improving operations and supply chain, a comprehensive marketing package focused on channel management, public relations, social media, including a complete refresh of the Bumbo brand image in the US. The effects of Keen's renewal efforts will greatly increase the value of the brand.

Founded in 2008, Keen Distribution is a turn-key US distributor for novel and contemporary juvenile products from around the globe. Keen distributes products and brands ranging from the award winning Bumbo Baby Seat; the ever so popular Mommy Hook stroller accessory, and safety sleep pioneers Gro Company from the UK. Major customers include Target, Babies R Us, Buy Buy Baby, Wal-Mart, Amazon.com, Diapers.com, and Giggle.

For additional information contact: Ying Tarantino 480.619.4113

SOURCE Keen Distribution