Bunchball Announces Bunchball Analytics(TM), Powered by a Patent-Pending Methodology for Measuring, Incenting, and Rewarding Consumers' Most Valuable Actions Online

SAN JOSE, Calif., March 2 /PRNewswire/ -- Bunchball, a marketing technology company that helps marketers and publishers measure and drive consumer engagement leveraging game mechanics, announced today the launch of Bunchball Analytics™, a reporting and analytical system that links consumer actions to actionable, revenue-generating results.  Bunchball Analytics is powered by a patent-pending action-based measurement methodology.  

Bunchball also announced the appointment of Hongpei Zhang, who joined Bunchball as Senior Vice President of Data and Analytics following seven years of senior roles in running sales and marketing insights for Yahoo.  Ms. Zhang will lead and grow Bunchball Analytics.  

"In my 25 years of studying consumer behavior, including my past roles as CEO of comScore Media Metrix and Chief of Insights at Yahoo!, I have never seen more actionable data about the online consumer for publishers and marketers than that of Bunchball Analytics'," said Peter Daboll, CEO of Bunchball.  "Hongpei is the perfect shepherd of this incredible solution.  Her knowledge and experience in understanding the value of different consumer actions is second to none and will be an enormous asset in helping us increase our clients' bottom lines."

"I was drawn to Bunchball because of its bleeding edge thinking and understanding of not only how to engage consumers, but also how to monetize this engagement for brands and publishers," said Hongpei Zhang, Bunchball's SVP of Data and Analytics.  "Bunchball's ability to incent consumers to take actions that provide more and more value to publishers and marketers is game-changing.  Bunchball Analytics is the next step in creating a paradigm-shifting engagement measurement, reward and optimization platform that answers the prayers of publishers looking for revenue opportunities and brand sites looking to attract engaged consumers."

Bunchball Analytics: Measuring Consumer Value

Bunchball Analytics provides a compelling alternative to solutions that simply measure clicks, page views, time spent or impressions and is built on the premise that some consumer actions have far more value than others.  For example, two consumers could each visit a brand website for five minutes.  But one consumer could upload content, invite a friend, post a review, and watch a video, while the other could leave to get a cup of coffee.  The former consumer is obviously much more engaged and, therefore, more valuable than the latter, but most current measurement systems would value their actions the same based on the apparent time spent, resulting in lost opportunities for the site.

Bunchball's engagement platform creates opportunities for visitors to interact (via actions like challenges and competitions, offers, content contribution, point redemption, and social interaction) with a site and its sponsors.  Bunchball Analytics can compute appropriate values for these inter"actions" and create real-time opportunities for the site to incentivize consumers to do more of the most valuable actions.

"Bunchball Analytics redefines engagement measurement and closes the loop by providing immediate response to modify and motivate behavior based on value," Mr. Daboll commented.  "Consumers opt-in to this compelling earn-and-reward environment, creating a whole new 'incentive-based' field of richer behavioral data.  The ability to unlock such actionable insight within and across digital platforms is truly groundbreaking."

About Bunchball

Bunchball is a marketing technology company that helps sites unlock, drive and measure consumers' most valuable behavior.  Bunchball's customers range from startups to multinationals, including Syfy, USA Network, Hearst, Meredith, NBC, Comcast, Victoria's Secret PINK, Resource Interactive, Exent, LiveOps, Piczo and Ultimate Movie Site.  Bunchball's proprietary engagement engine plugs seamlessly into a brand's Web site, enhancing online communities and promoting consumer interaction and loyalty while driving revenue.  Based in Silicon Valley and founded in February 2005, Bunchball's investors include Granite Ventures and Adobe Systems Incorporated.  For more information, visit Bunchball online at www.bunchball.com.

SOURCE Bunchball