Bunchball More Than Quadruples Revenues in 2009, Proving That Game Mechanics Are a Transformational Force in Online Marketing

SAN JOSE, Calif., Jan. 27 /PRNewswire/ -- Bunchball, a marketing technology company that helps brands measure and drive consumer engagement leveraging game mechanics, announced today a 4.4-fold increase in 2009 revenues (compared to 2008) and a five-fold increase in its customer base, which includes notable Web publishers, marketers and advertising agencies like NBC Universal, USA Network, Meredith, Hearst, Resource Interactive, Syfy, Comcast and many others.  Bunchball's solid base of publishing and marketing partners also precipitated the dramatic increase to the company's Internet consumer footprint to nearly 50 million people who participated with a Bunchball publisher or brand campaign during 2009.

"Our success in 2009 proves that there exists a strong market for tools and solutions that provide the incentive and reward infrastructure that allows brands to connect with consumers and move them through their digital journey--from the Web, to mobile applications, to Facebook and other social applications, to game consoles, rich media, etc. The motion is the message!" said Peter Daboll, CEO of Bunchball.  

"Our Bunchball partnership allows us to focus on what we do best as a digital agency:  transform consumer experiences," said John Kadlic, Executive Director of Marketing and Business Development at Resource Interactive. "It then gives us the ability to extend that focus across multiple media and applications.  The result is an engaging 'ecosystem' through which consumers can travel and still remain connected to a brand."

The Bunchball Solution: Powered by Game Mechanics

Bunchball's solution is powered by game mechanics, which gives agencies, brands and publishers the tools to incent and reward consumers and appeal to their basic human aspirational needs like connecting with others, sharing information, being challenged, being motivated and gaining the ego satisfaction that keeps them coming back for more.  The company's unique understanding of consumer motivation is manifested in highly successful programs that drive key performance metrics for brands and agencies, such as increased customer acquisition, creation of brand advocates, and interaction and feedback mechanisms. All of these result in increased brand favorability and purchase intent.

"Bunchball is a key ingredient to our visitor success, because it creates a fun and interactive element to our site that our users love," said Timothy Golden, COO and co-founder of Fan LALA.

"Our metrics show that consumers love Bunchball programs and can't wait to participate and respond.  We have clearly proven that improving customer engagement is not a fad or a buzzword," Mr. Daboll said. "Whether brand or publisher, measuring and improving engagement drives revenue.  And in a challenging economy we have delivered significant results for our customers."

About Bunchball

Bunchball is a marketing technology company that helps sites unlock, drive and measure consumers' most valuable behavior. Bunchball's customers range from startups to multinationals, including Syfy, USA Network, Hearst, Meredith, NBC, Comcast, Victoria's Secret PINK, Resource Interactive, Exent, LiveOps, Piczo and Ultimate Movie Site. Bunchball's proprietary engagement engine plugs seamlessly into a brand's Web site, enhancing online communities and promoting consumer interaction and loyalty while driving revenue. Based in Silicon Valley and founded in February 2005, Bunchball's investors include Granite Ventures and Adobe Systems Incorporated. For more information, visit Bunchball online at www.bunchball.com.

SOURCE Bunchball