Bupa Improves its Web Experience with Optimized Search Results Powered by Vivisimo's Velocity Enterprise Search Platform

Jan 05, 2010, 09:00 ET from Vivisimo, Inc.

PITTSBURGH, Jan. 5 /PRNewswire/ -- Vivisimo (www.vivisimo.com), a leading provider of enterprise search software and expertise, announced that Bupa, the leading international healthcare company with more than 10 million customers in 190 countries, has gone live with its deployment of the award-winning Vivisimo Velocity Enterprise Search Platform.

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Through Velocity, Bupa is providing innovative and optimized search results on its websites, Bupa.co.uk and Bupa.com.

"Velocity is giving our users the means to accurately pinpoint the business and health information they need," said Steven Zuanella, Bupa's Group E-commerce Director. "We are delighted with the results and look forward to continuing our relationship with Vivisimo to progressively leverage the power of Velocity for the benefit of consumers," said Zuanella.

Vivisimo has completed the first of two deployment phases, with the first stage focused on "simple search" enabling users to rapidly retrieve highly-relevant results for their searches. Among the most popular features being used are spotlighting, which highlights key search results without leaving the search interface and query expansion which automatically retrieves synonyms using Bupa's own medical taxonomy.

In the next phase, Bupa will introduce advanced capabilities that will enrich the onsite search and will enable the user to find the appropriate product, service or health information within an extremely user friendly navigation.

"Bupa is changing the way healthcare services and information are disseminated on the Web by leveraging search as a key differentiator," said John Kealey, CEO of Vivisimo. "Quick and relevant access to products, services and health information is a mission-critical service for Bupa. Through the implementation of Velocity, more users are increasing their reliance on Bupa's websites and saving time and effort by getting the information they need faster."

About Vivisimo, Inc.

Vivisimo provides enterprises with innovative search solutions that help end-users find and take advantage of all appropriate and available information, regardless of source, location or type. Vivisimo's innovative technology, including social search tools that enable collaboration throughout the enterprise, is delivered with a focus on end-user satisfaction and application control through easy-to-use interfaces, flexible security management and a modern architecture that enables quick deployment. Vivisimo products are available for standalone search applications or as OEM versions embedded within partner applications and solutions. Vivisimo serves its clients from headquarters in Pittsburgh, USA, and through partners around the world. Visit Vivisimo.com and our SearchDoneRight blog.

About Bupa

Bupa is a leading international healthcare company. Established in 1947, it has over ten million customers in more than 190 countries and employs over 52,000 people around the world.

Its main interests are health insurance, care homes for young disabled and older people, workplace health services, health assessments and chronic disease management services, including health coaching and healthcare services in the home.

While Bupa's largest and original business is in the UK, it has significant operations around the world including Sanitas in Spain, MBF, HBA, Mutual Community in Australia, IHI in Denmark and Health Dialog in the US. Bupa also has businesses in Hong Kong, Thailand, Saudi Arabia, India, China and Latin America. In addition, Bupa Care Services owns care homes in Spain, Australia and New Zealand.

Bupa has no shareholders. We reinvest our money to provide better healthcare for our customers, helping them to live longer, happier, healthier lives.

    Contact:     Leo Tignini

SOURCE Vivisimo, Inc.