Outfitted with a bold design and hidden can opener, the limited-edition boots allow fans to bring the heat on game day through fashion AND food with Bush's® Hot Honey Grillin' Beans®
KNOXVILLE, Tenn., July 22, 2025 /PRNewswire/ -- Bush's® Hot Honey Grillin' Beans® is turning up the heat this football season, bringing bold flavor and flair to more than just food. Bush's collaborated with celebrity custom shoe designer The Surgeon to create premium "BeanBQ Boots." Inspired by the recent embrace of Western flair across fan and fashion culture and the sweet-spicy flavor of Bush's Hot Honey Grillin' Beans, made with Mike's Hot Honey®, BeanBQ Boots give fans a chance to kick up their game day fashion while spicing up tailgate and watch party spreads.
Fans will have just two chances to enter for a chance to win their own pair of custom, made-to-order BeanBQ Boots: the first entry period begins today, Tuesday July 22 at 10:00 a.m. ET with the second entry period starting at 10:00 a.m. ET on Tuesday, July 29 at BushsBeanBQBoots.com.
BeanBQ Boots were built for both fashion and function. While the bold red and black panels demand attention, the orange flame — crafted from heat-sensitive thermochromic leather — shifts in color as tailgates ignite. Each pair is also equipped with a detachable holster perfectly sized to stash a mini can opener — so fans can crack open a can of Bush's Hot Honey Grillin' Beans and serve bold flavor without missing a beat.
"Coming from a family of chefs, I'm no stranger to the components of an unforgettable dish," said Dominic Ciambrone, Founder and Creative Lead of The Surgeon. "Creating the BeanBQ Boots with Bush's was such a special opportunity to combine those 'ingredients' into the design and pay tribute to all who are fiery, fearless, and unapologetically bold. Cowboy boots were also some of my first creations as a shoe designer, so I had a great time going back to my roots."
To ignite the hype ahead of college football season, Bush's teamed up with former Longhorn star, grilling enthusiast and cowboy boot connoisseur Jamaal Charles, who unveiled the first pair of BeanBQ Boots at SEC Media Days in Atlanta last week.
"Now that I'm no longer running the show on the field, I've been finding new ways to bring the heat on game day," said Charles. "That includes cooking up bold, flavorful food, like Bush's Hot Honey Grillin' Beans, and upping my fashion game. Being from Texas, I understand the importance of a stand-out tailgating outfit, so I'm excited to help fans show up in a bold way as well."
"Bush's commitment to quality and exciting flavors, like the sweet-spicy flavor of Bush's Hot Honey Grillin' Beans, is what sets us apart," said Stephen Palacios, Senior Vice President of Marketing. "Partnering with The Surgeon—known for his unmatched creativity and craftsmanship—lets us bring that same spirit to fans' game day style, turning every tailgate into a statement of flavor and individuality."
Bush's Grillin' Beans are the bolder side of Bush's classic baked beans, crafted with robust seasonings and extra touches for complex flavors that take tailgates and watch parties to the next level. Bush's first introduced its Hot Honey Grillin' Beans variety last summer, in partnership with Mike's Hot Honey, America's original and No. 1 brand of hot honey. Other flavors in the Grillin' Beans portfolio include Bourbon and Brown Sugar and Steakhouse Recipe.
Visit BushsBeanBQBoots.com to enter for a chance to score your own pair of BeanBQ Boots to level up your game day. Follow Bush's Beans on Instagram, Facebook and TikTok to stay tuned for the next drop.
No purchase necessary. Open to legal residents of 50 US & DC, who are at least 18 or older as of date of entry. Begins 10:00 a.m. ET on 7/22/25; ends 11:59 p.m. ET on 8/1/25 w/ 2 entry periods. For Official Rules, visit BushsBeanBQBoots.com.
About Bush's® Beans Bush's® is That Beautiful Bean Co.®—a quality-obsessed, family-owned business since 1908. We believe in the goodness of the humble bean, a food that's equally good for humans and the earth. When you enjoy our beans, you can trust that they're the very best. Because we wouldn't serve your family anything less. Since we got our start more than 115 years ago in Chestnut Hill, Tenn., Bush's has always maintained that quality is the best policy. We pursue excellence and exceptional taste in our beans, sauces and everything we do. That's why, from mouthwatering Baked Beans to Chili Beans to our newest Sidekicks, you're cooking up the best with Bush's. For more information, visit www.bushbeans.com.
About The Surgeon Dominic "The Surgeon" Ciambrone is a pioneer in luxury footwear and customization. Widely recognized for his bespoke, one-of-one creations for celebrities such as LeBron James, Justin Bieber, Fat Joe, and more, Ciambrone is transforming the high-end fashion space by offering his made-to-order services to his elite network of clientele –reimagining the product he works on into a one of a kind design. His passion for storytelling and attention to detail elevates each project to make each piece a personalized work of art.
About Mike's Hot Honey Mike's Hot Honey, America's original and leading brand of hot honey, has been elevating everyday eating experiences since 2010. Its first drizzle on a pizza at Paulie Gee's in Brooklyn sparked a word-of-mouth sensation, creating a new category of pizza topping. By popular demand, Mike started selling his small-batch, hand-labeled hot honey bottles to visitors of the pizzeria and other local businesses. Today, Mike's Hot Honey can be found in thousands of restaurants and retailers across the country. Using only 100% pure honey infused with real chili peppers, Mike's Hot Honey's sweet-then-heat flavor enhances any dish, from pepperoni pizza to chicken, cheese, charcuterie, ice cream, cocktails, and more.
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