DALLAS, April 23, 2015 /PRNewswire/ -- Business First Bancshares, Inc., holding company of Business First Bank (www.b1bank.com), announced the hiring of Dallas-based PYRO Agency to assist with its rebranding and advertising efforts following a brief review.
Headquartered in Baton Rouge, Business First Bank completed a merger with American Gateway Financial Corporation in March of 2015. The combined institution will operate under the Business First Bank brand, to be refreshed by PYRO, with 16 locations around the state of Louisiana and more than $1.1 billion in assets.
"Our merger with American Gateway and the subsequent hiring of PYRO mark the beginning of a more robust and sustained external branding effort for our bank," said Jude Melville, president and chief executive officer. "PYRO brings multidisciplinary branding expertise that will contribute significantly to our business and growth goals."
John Beitter, principal on the Business First Bank account, said, "Business First Bank's growth provides an exciting opportunity to breathe fresh life into the brand. We're ready to dig in."
PYRO, founded in 1994, recently celebrated its 20th anniversary. A full-service advertising, marketing, and digital agency, its clients also include A-MAX Auto Insurance, GreatGatherings, and Pollo Tropical. PYRO's previous financial services experience includes First Magnus Financial and the National Association of Mortgage Brokers.