JOHANNESBURG, June 3, 2016 /PRNewswire/ --
Customer Value Management specialists Business Logic Systems has announced today their membership of the Mobile Marketing Association (MMA) in South Africa.
The MMA has a clearly stated mission to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. BLS is an established data-driven marketing and loyalty programme technology enabler and experienced provider of Customer Value Management services. The combination enables a diverse range of businesses to build an effective insight-led, data-driven approach to delivering incremental value from their existing customers using the mobile device as the primary medium.
Chairman of the South African MMA and Founder of Digital Solutions Group, Yaron Assabi, stated "I am delighted to have BLS as members of the MMA. They provide crucial technology enablers to transform customer data into actionable insight, enabling clever promotions, mobile advertising, campaigns & loyalty offers. DSG uses this data-driven approach to increase the effectiveness of the omni-channel marketing campaigns that we design for our customers".
Speaking from the Johannesburg office, BLS CEO Richard Lewis commented "We are thrilled to be a member and contributor to the MMA. Here in South Africa, cell phone penetration exceeds 96% of all working adults and over 50% of all South African adults carry smartphones. If a company wants to reach out and engage with their customers, mobile is the way to do it. What we do is to help ensure the right message reaches the right customer in the right way at the right time thereby increasing the efficacy of all communications through mobile media. This requires expertise in Customer Value Management to leverage the value of the insights that our technologies deliver".
About the Mobile Marketing Association (MMA)
The MMA is the world's leading global non-profit trade association comprised of more than 800 member companies from nearly fifty countries around the world. MMA Member companies hail from every faction of the mobile media ecosystem. Our consortium includes brand marketers, agencies, enabling technologies, media companies and others. The MMA's mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.
About Digital Solutions Group (DSG)
At DSG, we create meaningful brand experiences that crossover all relevant channels to reach your consumers-on their terms. With a track record spanning 17 years, DSG has become one of the leading providers of On-Demand Customer Experience and Digital Solutions, serving some of South Africa's premier consumer-facing and corporate brands. Our solutions are based on clear performance objectives for customer acquisition, retention and to maximise life time value of customers.
About Business Logic Systems (BLS)
Our passion at BLS is to transform customer data into actionable insight, enabling automated data-driven Customer Value Management & Loyalty Programmes that help our partners create greater value for both their customers and their shareholders. With a strong software development background and 18 year experience in loading, processing and working with the growing volumes of data from multiple sources, BLS continue to innovate to provide a range of CVM, Loyalty and VAS solutions tailored to address a range of strategic KPIs and help transform any business from a volume to a value-led approach. BLS has a global client footprint with clients in Africa, Asia Pacific, the Americas and Europe, including major Mobile Operator groups, working to provide both technology and outsourced CVM services to enable an effective, insight-led, data-driven approach to delivering incremental value from the customer base.
Discover how BLS CVM solutions and services could help you achieve your targets - get in touch today to arrange your demonstration:
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SOURCE Business Logic Systems LTD