Business Smart™ Series Color Inkjet All-In-Ones From Brother™ Wins Design Award, Expands To Offer More Options For Small Business Owners

New Ground-breaking, Business Smart™ Series Now Includes Budget-friendly Entry Model and Higher Print Volume Model with Automatic Single-Pass Duplex Capability

May 14, 2013, 10:35 ET from Brother International Corporation

BRIDGEWATER, N.J., May 14, 2013 /PRNewswire/ -- Brother International Corporation, a leader in small business technology, today announced the expansion of its Business Smart™ Series color inkjet all-in-ones to offer more choices to small businesses who desire a sleek, compact design without compromising on speed, reliability or  low printing costs.

On the heels of its flagship model MFC-J4510DW winning a 2013 iF Gold Award for Product Design^ -- for its innovative design that includes new landscape print technology and an intuitive user interface -- Brother is expanding its Business Smart™ Series. The line now includes five models (MFC-J4310DW, MFC-J4410DW, MFC-J4510DW, MFC-J4610DW and MFC-J4710DW), ensuring small businesses and offices can find a Business Smart™ Series inkjet all-in-one to match their business needs and budgets. 

The entry model (MFC-J4310DW) offers the same suite of features the series is known for, such as its innovative design for a smallest in-class footprint1, fast print speeds, low cost printing, up to 11"x17" printing, and duplex printing capabilities, making it perfect for a small office/home office with lower print volumes, an occasional need for scanning, copying and faxing and limited desk space. For businesses with a higher print volume and a need for advanced productivity, the MFC-J4710DW introduces features that help increase operational efficiencies in day-to-day business, including a 400-sheet paper capacity7 for higher volume printing as well as single-pass, duplex (two-sided) scanning/copying capabilities.5 The entire series features wireless networking and mobile device printing capabilities6 to easily connect and print from virtually any computer, laptop or mobile device. Additionally, all models in the Business Smart™ series feature an easy-to-use TouchScreen display at either 1.8" (MFC-J4310DW, MFC-J4410DW, MFC-J4610DW) or 3.7" (MFC-J4510DW, MFC-J4710DW) for intuitive control and clear display for all commands, as well as a TouchPanel that only shows the keys you need. 

"We are pleased to expand our offering of the award-winning Business Smart™ Series to give small businesses even more options in selecting an easy-to-use color inkjet all-in-one," said Marie Le, Brother Director of Marketing for color inkjet products. "At the same time, every model features the series' Landscape Print Technology, allowing for a 35% smaller footprint than competing models1, fast print speed and low cost printing, all in a machine that prints up to 11"x17" documents."

The Brother Business Smart Series, first introduced in late 2012, offers small business owners a no-compromise solution for their printing, scanning, copying and faxing.  Traditionally the printer selection process had required tradeoffs.  For a fast machine, users had to sacrifice on size.  To get a compact machine, many advanced features and low cost printing typically had to be sacrificed. Through its innovative Landscape Print Technology, models in the Business Smart Series offer users the ultimate combination of fast print speeds up to 20 ppm black and 18ppm color3, low cost printing and the ability to print up to 11"x17" - which is roughly the same size as the unit's footprint.  The Business Smart Series inkjets, like all other Brother products, offer free phone support for the life of the machine.

Models in the Brother Business Smart Series range in price from $169 - $249, and are now available nationwide.

For more information about the Brother Business Smart Series or to locate a retailer, please see

New Business Smart Series Inkjet All-in-Ones
Estimated Street Price: $1692

  • Fastest in class print speeds1
    • Black (Fast Mode): up to 33ppm and Color (Fast Mode): up to 25ppm 3
    • Black: up to 18ppm and Color: up to 16ppm (ISO/IEC 24734) 3
  • Brother ™ Landscape Print Technology resulting in the smallest in class1 design – up to 35 percent smaller than competitive models
  • Low cost printing using super high yield ink cartridges that help save money and lower costs4
  • 1.8" TouchScreen display plus TouchPanel.  TouchPanel only displays the keys you need
  • Mobile device compatibility with Google Cloud Print™, Brother™ iPrint&Scan, Wi-Fi Direct™ and Cortado Workplace6
  • Up to 11"x17" document printing via bypass tray
  • Paper saving with automatic duplex (2-sided) printing5
  • Easy-to-setup wireless 802.11b/g/n and wired Ethernet networking
  • Up to 150-sheet paper tray7
  • 2-year Limited Warranty and Toll-Free Technical Support for the Life of the Machine

Estimated Street Price: $1792
All the same features as the MFC-J4310DW, plus:

  • A convenient up to 20-page automatic document feeder for faxing, copying or scanning

Estimated Street Price: $1992
All the same features as the MFC-J4410DW, plus:

  • Fastest in class print speeds1
    • Black (Fast Mode): up to 35ppm and Color (Fast Mode): up to 27ppm 3
    • Black: up to 20ppm and Color: up to 18ppm (ISO/IEC 24734) 3
  • 3.7" Swipe TouchScreen display plus TouchPanel.  TouchPanel only displays the keys you need

Estimated Street Price: $1992
The same features as the MFC-J4510DW, plus:

  • Dual paper trays for a total capacity up to 400 sheets7 (150 sheets + 250 sheets)
  • 1.8" TouchScreen display plus TouchPanel.  TouchPanel only displays the keys you need

Estimated Street Price: $2492
All the same features as the MFC-J4610DW, plus:

  • 3.7" Swipe TouchScreen display plus TouchPanel.  TouchPanel only displays the keys you need
  • Advanced single-pass, duplex scanning/copying5
  • Dual paper trays for a total capacity up to 400 sheets (150 sheets, up to 8.5"x11" + 250 sheets, up to 11"x17")

About Brother
Brother International Corporation is one of the premier providers of products for the home, home office and office. The U.S. corporate office in Bridgewater, N. J., was established on April 21, 1954 and currently markets many industrial products, home appliances and business products manufactured by its parent company, Brother Industries, Ltd. of Nagoya, Japan.

These products include an award-winning line of Multi-Function Center® machines and printers. Brother also provides the number-one line of facsimile machines in the U.S. and is the leader in electronic labeling, with its full line of P-touch® Electronic Labeling Systems. For more information you can visit the website at

^ The "iF Design Awards 2013" had 4,352 entries submitted by participants from 51 countries. In total, 1410 entries won the iF Design Award, with only 75 entries honored with the iF Gold Award.

1Based on competing in-class inkjet models with an estimated street price under $200.  Competitive data gathered from manufacturer websites and third party industry sources (as of July 2012).

2Estimated street prices may vary. 

3PPM speed is based in printing in FAST mode and excludes time to complete first page and will vary depending on a variety of factors.  ISO print speed based on ISO/IEC 24734.  For more information, see

4 Additional purchase required.

5 Borderless not available on duplex. Automatic duplex (2-sided) printing up to 8.5"x11".

6 Requires connection to a wireless network. See for details, availability, and mobile device compatibility. The Brother™ iPrint&Scan free app download is not available in all countries.

7 Up to letter/A4 only.

8 Requires an internet connection and account with desired service. See for more details

All trademarks and registered trademarks referenced herein are the property of their respective companies. Cortado is a trademark of Cortado AG. Evernote is a trademark of Evernote Corporation and used under a license.  All specifications subject to change without notice.

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SOURCE Brother International Corporation