CARLSBAD, Calif., April 28, 2015 /PRNewswire/ -- Business.com, the leading online destination for business decision makers seeking the knowledge, products and services to run and grow their businesses, has hired a Vice President of Sales to further scale its full-funnel suite of ad products.
"Over the past eight months, we've launched a complete overhaul of our site, a full-funnel ad suite, and a proprietary data platform that enables sophisticated ad buys and a highly customized user experience," says Tony Uphoff, CEO of Business.com. "The results have easily surpassed our lofty expectations, with over 60 new advertisers in Q1 and an average ad spend that is double that of 2014."
Along with a strong first quarter, Business.com has expanded its sales team to better serve the growing number of advertisers with a new VP of Sales, Rick Szatkowski.
Rick is a digital media innovator with previous executive leadership with Autobytel, Local.com, Miva, and AdKnowledge. With over 15 years in the online and mobile digital performance marketing space, Rick has profitably grown revenues, both private and public companies. Much of his success is due to his ability to drive innovative advertising solutions to the marketplace.
"I am very excited to join the Business.com team," says Szatkowski. "Business.com's high quality audience destination and powerful full-funnel marketing capabilities provide a unique marketing platform. We are uniquely positioned to help business marketers cost-effectively reach, engage and sell to their target prospects and customers."
The company plans to continue adding sales executives over the next few months to meet advertisers' demand to interact with Business.com's audience and support new product features.
Other recent announcements and enhancements include:
- Lead Expansion and Nurturing product, a display and email nurture program tied to a lead generation campaign.
- Content creation capabilities, a value-add tied to content sponsorships and content lead generation programs.
- Triple verification process, using advanced digital technology to deliver the highest quality, speed and scale in the demand generation industry.
Business.com Media, Inc. helps over 30 million executives in growing businesses each year acquire the knowledge, products and services they need to run and grow their business. Its suite of performance marketing products enable contextual advertising at every stage of the buyers journey driving over half a million purchases for its 10,000+ advertising customers.